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    • All HBS Web  (3,127)
      • Faculty Publications  (769)

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      • March 2015
      • Case

      Clifford Chance: Women at Work

      By: Boris Groysberg, Katherine Connolly and Stephanie Marton
      It was October 2013, and global law firm Clifford Chance was coming under fire for the second time in less than a year for reputedly failing to provide a supportive work environment for its female associates. A memo entitled "Speaking Effectively" was just issued to... View Details
      Keywords: Women; Law; Fairness; Employee Relationship Management; Retention; Human Capital; Organizational Culture; Performance Expectations; Work-Life Balance; Public Opinion; Problems and Challenges; Legal Services Industry; United States
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      Groysberg, Boris, Katherine Connolly, and Stephanie Marton. "Clifford Chance: Women at Work ." Harvard Business School Case 415-038, March 2015.
      • February 2015
      • Case

      TouchTunes and the Connected Digital Jukebox Platform

      By: Alan MacCormack and Noah Fisher
      The case describes innovation and new product development at TouchTunes, the leader in the Digital Jukebox market. In March 2013, after releasing its innovative "Virtuo" jukebox developed in collaboration with frog design, TouchTunes was at a crossroads. Having... View Details
      Keywords: Innovation; Design; R&D; Outsourcing; Platform Strategy; Digital Media; Digital Platforms; Growth and Development Strategy; Innovation and Invention; Product Development; Music Industry
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      MacCormack, Alan, and Noah Fisher. "TouchTunes and the Connected Digital Jukebox Platform." Harvard Business School Case 615-051, February 2015.
      • January 2015 (Revised April 2018)
      • Case

      CJ E&M: Creating a K-Culture in the U.S.

      By: Elie Ofek, Sang-Hoon Kim and Michael Norris
      Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
      Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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      Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
      • December 2014
      • Supplement

      Aspen Skiing Company Video Supplement

      By: Michael W. Toffel
      Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
      Keywords: Conflict of Interests; Climate Change; Supply Chain Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Tourism Industry; Entertainment and Recreation Industry; Aspen
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      Toffel, Michael W. "Aspen Skiing Company Video Supplement." Harvard Business School Multimedia/Video Supplement 615-704, December 2014.
      • November 2014
      • Article

      Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

      By: John A. Deighton and Leora Kornfeld
      The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details
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      Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
      • October 2014 (Revised November 2016)
      • Technical Note

      Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

      By: Elie Ofek
      This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
      Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
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      Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
      • October 2014 (Revised December 2016)
      • Case

      NBCUniversal

      By: Anita Elberse
      In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
      Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
      • September 2014
      • Case

      Havas: Change Faster

      By: Karim R. Lakhani and Michael L. Tushman
      As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
      Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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      Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
      • September 2014 (Revised March 2015)
      • Case

      Managing Multi-Media Audiences at WHDH (Boston)

      By: Thales Teixeira and V. Kasturi Rangan
      WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
      Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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      Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
      • August 2014 (Revised June 2019)
      • Case

      MRC's House of Cards

      By: Anita Elberse
      In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new... View Details
      Keywords: Television; House Of Cards; Asif Satchu; Modi Wiczyk; Netflix; Media Rights Capital; Information Technology; Change Management; Marketing; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Elberse, Anita. "MRC's House of Cards." Harvard Business School Case 515-003, August 2014. (Revised June 2019.)
      • August 2014
      • Case

      Netflix in 2011

      By: Willy Shih and Stephen Kaufman
      Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
      Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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      Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
      • July 2014
      • Article

      Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows

      By: David H. Solomon, Eugene F. Soltes and Denis Sosyura
      We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details
      Keywords: Prejudice and Bias; Media; Investment Funds; Financial Services Industry
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      Solomon, David H., Eugene F. Soltes, and Denis Sosyura. "Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows." Journal of Financial Economics 113, no. 1 (July 2014): 53–72.
      • May 2014 (Revised August 2020)
      • Teaching Note

      Building a Social Media Culture at Dell

      By: Rohit Deshpandé and Michael Norris
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      Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Teaching Note 514-113, May 2014. (Revised August 2020.)
      • May 2014
      • Supplement

      RCA: Color Television and the Department of Justice (B)

      By: Willy C. Shih and Gregory Dieterich
      This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic... View Details
      Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Japan
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      Shih, Willy C., and Gregory Dieterich. "RCA: Color Television and the Department of Justice (B)." Harvard Business School Supplement 614-073, May 2014.
      • May 2014 (Revised July 2016)
      • Case

      RCA: Color Television and the Department of Justice (A)

      By: Willy C. Shih and Gregory Dieterich
      This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details
      Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Japan
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      Shih, Willy C., and Gregory Dieterich. "RCA: Color Television and the Department of Justice (A)." Harvard Business School Case 614-072, May 2014. (Revised July 2016.)
      • April 2014
      • Supplement

      Interview: Man Jit Singh at Sony Entertainment Television

      By: Linda A. Hill and Allison J. Wigen
      Contains excerpts from an interview with Man Jit Singh. Singh discusses the results of events covered in the case "Man Jit Singh at Sony Entertainment Television," including his decision to begin evaluating employees on values as well as performance.
      This short... View Details
      Keywords: Performance Appraisals; Leading Change; Leadership; Emerging Markets; Organizational Culture; Performance Evaluation; Groups and Teams; Change Management; Media and Broadcasting Industry; India
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      Hill, Linda A., and Allison J. Wigen. "Interview: Man Jit Singh at Sony Entertainment Television." Harvard Business School Video Supplement 414-708, April 2014.
      • April 2014 (Revised July 2017)
      • Case

      The Tate's Digital Transformation

      By: Jill Avery
      John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
      Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
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      Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
      • March 2014
      • Teaching Note

      The Weather Company

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
      Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "The Weather Company." Harvard Business School Teaching Note 314-125, March 2014.
      • February 2014
      • Case

      Interview with Joe Kennedy, Pandora Media

      By: Willy C. Shih
      Joe Kennedy is the emeritus president of Pandora Media. In this interview, he discusses some of the challenges he faced in leading the company. View Details
      Keywords: Pandora; Internet Radio; Pandora Media; Streaming; Music Industry; Music Entertainment; Business Startups; Growth and Development Strategy; Growth Management; Internet and the Web; Entertainment and Recreation Industry; United States; California
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      Shih, Willy C. "Interview with Joe Kennedy, Pandora Media." Harvard Business School Multimedia/Video Case 614-705, February 2014.
      • January 2014 (Revised June 2014)
      • Case

      Dumb Ways To Die: Advertising Train Safety (A)

      By: John Quelch
      The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
      Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe
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      Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
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