Alison Wood Brooks
O'Brien Associate Professor of Business Administration
O'Brien Associate Professor of Business Administration
Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our relationships and, often, function as the vehicle of productivity at work.
Unfortunately, most people make conversational mistakes. This is especially true in the workplace, where norms and rules of appropriateness and professionalism matter, and issues surrounding voice and backlash abound. We say things we shouldn’t (errors of commission) and don’t say things we should (errors of omission).
Previous research on conversation has been limited because natural conversations are difficult to capture and analyze. Professor Brooks uses a combination of traditional and cutting-edge methods such as machine learning, natural language processing, field experiments, and laboratory experiments to identify and improve pervasive and intriguiging conversational phenomena. For example, Professor Brooks has identified tactics people should use more often than they do: seeking advice, issuing apologies, revealing personal failures, carefully labeling emotions, and asking questions (especially follow-up questions). On the other hand, she has identified some tactics people use often but shouldn't, such as making inappropriate jokes in the workplace and giving backhanded compliments.
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions effectively. Much of her research in this domain has focused on anxiety, one of the most pervasive emotions people experience in the workplace (and outside of work). Unlike research in clinical psychology, which has focused on treatments and medications that might help individuals with disordered or abnormal anxiety, her research focuses on the type of anxious feelings most people experience every day—the anxiety we feel before leading a meeting, giving a public speech, or completing difficult tasks. She has identified important behavioral consequences of feeling anxious: it limits our ability to take others’ perspectives, causes us to seek out and rely heavily on advice (even when the advice is obviously bad), and causes individuals to reply quickly, make steep concessions, exit prematurely, and earn less profit in negotiations.
Fortunately, anxiety can be managed. Professor Brooks has identified several novel methods for mitigating the deleterious effects of anxiety. For example, most people think they should calm down when they feel anxious. Instead, staying in a high-arousal state and reframing anxiety as excitement is much more effective for performing well on high-pressure performance tasks. Next, she finds that pre-performance rituals—once believed to be highly irrational—can actually reduce performance anxiety and improve subsequent performance. Finally, she finds that after an expression of distress (e.g., crying at work), people have tremendous control over how people perceive them. For example, saying “I’m passionate about this” rather than “I’m emotional about this” increases others’ perceptions of one’s competence and self-control. This work contributes to the emerging field of interpersonal emotion regulation—how we can exert control over others’ emotions and their perceptions of our emotions.
Professor Brooks's interest in anxiety has expanded to include other emotions as well. For example, she has used large datasets from Facebook to show that higher amounts and higher diversity of emotional expression online increase happiness and life satisfaction at both the individual and national levels. Then, by studying time capsules, she finds that there is a unique, unanticipated joy associated with rediscovering mundane details from your past. And, finally, she finds that revealing personal failures (in addition to successes) reduces malicious envy felt by observers and increases benign envy, inspiring others to work hard to achieve the same success.Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How to talk gooder in business and life," an experiential course designed to help students hone four core conversational skills through practice (TALK): Topic selection, Asking questions, Levity, and Kindness. She has also taught FIELD Foundations in the MBA required curriculum (RC), Negotiation in the MBA elective curriculum (EC), Micro Topics in Organizational Behavior in the PhD curriculum, and is affiliated with the Behavioral Insights Group at the Harvard Kennedy School’s Center for Public Leadership.
In her research, Professor Brooks studies the psychology of conversation--why we say things we shouldn't and don't say things we should--and how emotions how we think and interact with others, particularly in the workplace. Her research has been published in leading academic journals, including the Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, Psychological Science, and Proceedings of the National Academy of Sciences and has been featured in media outlets such as The New York Times, The Economic Times, Harvard Business Review, Wall Street Journal, and Scientific American.
Professor Brooks holds a Ph.D. in Decision Processes from The Wharton School at the University of Pennsylvania and a bachelor's degree in Psychology and Finance from Princeton University.
- Featured Work
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Behavior Change for Good Seminar TalkIn this 30-min lecture, Prof. Brooks describes the emerging science of conversation, including one barrier to achieving shared understanding, and one life hack to manage conversation topics more effectively.A Bundle of NervesIn this 30-min episode of the Choiceology podcast, Prof. Katy Milkman talks to Prof. Brooks about reframing anxiety as excitement.Forbes Books RadioIn this 20-min episode of his Forbes Books podcast “The Conversation with Clinton M. Padgett,” Clint talks to Prof. Brooks about the emerging behavioral science of conversation and her course “How to talk gooder in business and life.”Against the Rules
In two episodes (“The Data Coach” and “The Unfair Coach”) of his podcast series “Against the Rules,” Michael Lewis explores coaching through the lens of Prof. Brooks’ MBA course, “How to talk gooder in business and life.”
Harvard Business ReviewIn this 10-minute talk at HBS Fall Reunions 2019, Professor Brooks summarizes some of her research on the psychology of conversation.Harvard Business Review - Journal Articles
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- Brooks, Alison Wood, Jimin Nam, Maya Balakrishnan, and Julian De Freitas. "Research: Speed Matters When Companies Respond to Social Issues." Harvard Business Review (website) (July 1, 2024). View Details
- Yeomans, Michael, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber, and Alison Wood Brooks. "A Practical Guide to Conversation Research: How to Study What People Say to Each Other." Advances in Methods and Practices in Psychological Science 6, no. 4 (October–December 2023). View Details
- Collins, Hanne, Julia A. Minson, Ariella S. Kristal, and Alison Wood Brooks. "Conveying and Detecting Listening in Live Conversation." Journal of Experimental Psychology: General 153, no. 2 (February 2024): 473–494. View Details
- Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644. View Details
- Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022). View Details
- Yeomans, Michael, Maurice E. Schweitzer, and Alison Wood Brooks. "The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation." Current Opinion in Psychology 44 (April 2022): 293–302. View Details
- Fernandes, Catarina R., Siyu Yu, Taeya M. Howell, Alison Wood Brooks, Gavin J. Kilduff, and Nathan C. Pettit. "What Is Your Status Portfolio? Higher Status Variance across Groups Increases Interpersonal Helping but Decreases Intrapersonal Well-being." Organizational Behavior and Human Decision Processes 165 (July 2021): 56–75. View Details
- Yip, Jeremy A., Emma E. Levine, Alison Wood Brooks, and Maurice E. Schweitzer. "Worry at Work: How Organizational Culture Promotes Anxiety." Art. 100124. Research in Organizational Behavior 40 (2020). View Details
- Bitterly, Brad, and Alison Wood Brooks. "Sarcasm, Self-Deprecation, and Inside Jokes: A User's Guide to Humor at Work." Harvard Business Review 98, no. 4 (July–August 2020): 96–103. View Details
- Yeomans, Michael, Alison Wood Brooks, Karen Huang, Julia A. Minson, and Francesca Gino. "It Helps to Ask: The Cumulative Benefits of Asking Follow-up Questions." Journal of Personality and Social Psychology 117, no. 6 (December 2019): 1139–1144. View Details
- Cooney, Gus, Adam M. Mastroianni, Nicole Abi-Esber, and Alison Wood Brooks. "The Many Minds Problem: Disclosure in Dyadic vs. Group Conversation." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020): 22–27. View Details
- Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino. "Seeker Beware: The Interpersonal Costs of Ignoring Advice." Organizational Behavior and Human Decision Processes 150 (January 2019): 83–100. View Details
- Brooks, Alison Wood, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang, and Brian Hall. "Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures." Journal of Experimental Psychology: General 148, no. 4 (April 2019): 667–687. View Details
- Brooks, Alison Wood. "Research: Cracking a Joke at Work Can Make You Seem More Competent." Harvard Business Review (website) (January 11, 2017). View Details
- Brooks, Alison Wood, and Leslie K. John. "The Surprising Power of Questions." Harvard Business Review 96, no. 3 (May–June 2018): 60–67. View Details
- Bitterly, T. B., A.W. Brooks, and M. E. Schweitzer. "Risky Business: When Humor Increases and Decreases Status." Journal of Personality and Social Psychology 112, no. 3 (March 2017): 431–455. View Details
- Wolf, Elizabeth Baily, Jooa Julia Lee, Sunita Sah, and Alison Wood Brooks. "Managing Perceptions of Distress at Work: Reframing Emotion as Passion." Organizational Behavior and Human Decision Processes 137 (November 2016): 1–12. View Details
- Brooks, Alison Wood. "Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage." Harvard Business Review 93, no. 12 (December 2015): 56–64. View Details
- Schweitzer, Maurice E., Alison Wood Brooks, and Adam D. Galinsky. "The Organizational Apology: A Step-by-Step Guide." Harvard Business Review 93, no. 9 (September 2015): 44–52. View Details
- Todd, Andrew R., Matthias Forstmann, Pascal Burgmer, Alison Wood Brooks, and Adam D. Galinsky. "Anxious and Egocentric: How Specific Emotions Influence Perspective Taking." Journal of Experimental Psychology: General 144, no. 2 (April 2015): 374–391. View Details
- Zhang, Ting, Tami Kim, Alison Wood Brooks, Francesca Gino, and Michael I. Norton. "A 'Present' for the Future: The Unexpected Value of Rediscovery." Psychological Science 25, no. 10 (October 2014): 1851–1860. View Details
- Brooks, Alison Wood, Laura Huang, Sarah Kearney, and Fiona Murray. "Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men." Proceedings of the National Academy of Sciences 111, no. 12 (March 25, 2014): 4427–4431. View Details
- Brooks, A.W. "Get Excited: Reappraising Pre-Performance Anxiety as Excitement." Journal of Experimental Psychology: General 143, no. 3 (June 2014): 1144–1158. (Received Outstanding Dissertation Award by International Association for Conflict Management 2013.) View Details
- Brooks, A.W., H. Dai, and M.E. Schweitzer. "I'm Sorry About the Rain! Superfluous Apologies Demonstrate Empathic Concern and Increase Trust." Social Psychological & Personality Science 5, no. 4 (May 2014): 467–474. View Details
- Brooks, A.W., and M.E. Schweitzer. "Can Nervous Nelly Negotiate? How Anxiety Causes Negotiators to Make Low First Offers, Exit Early, and Earn Less Profit." Organizational Behavior and Human Decision Processes 115, no. 1 (May 2011): 43–54. (Awarded Best Paper with a Student as First Author by the International Association for Conflict Management, 2010.) View Details
- Haselhuhn, M., M.E. Schweitzer, and A. Wood. "How Implicit Beliefs Influence Trust Recovery." Psychological Science 21, no. 5 (May 2010): 645–648. View Details
- Working Papers
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- Abi-Esber, Nicole, Alison Wood Brooks, and Ethan Burris. "Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice." Harvard Business School Working Paper, No. 22-048, January 2022. View Details
- Yeomans, Michael, and Alison Wood Brooks. "Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation." Harvard Business School Working Paper, No. 20-077, February 2020. View Details
- Cases and Teaching Materials
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- Brooks, Alison Wood, Michael Norton, and F Katelynn Boland. "Laughter on Call: Injecting Conversational Levity." Harvard Business School Case 923-045, March 2023. (Revised January 2024.) View Details
- Brooks, Alison Wood, Michael I. Norton, and Oliver Hauser. "Irrationality in Action: Decision-Making Exercise." Harvard Business School Exercise 924-007, September 2023. View Details
- Brooks, Alison Wood, and Julian Zlatev. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Teaching Note 923-044, February 2023. View Details
- Brooks, Alison Wood, Julian Zlatev, and F Katelynn Boland. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Case 923-040, February 2023. View Details
- Brooks, Alison Wood, and Trevor Spelman. "Gong: Resonating Conversational Insights." Harvard Business School Case 921-015, September 2020. (Revised June 2021.) View Details
- Coffman, Katherine B., Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis, and Kathleen L. McGinn. "The Boss Has the Wrong Idea." Harvard Business School Teaching Note 920-053, March 2020. View Details
- Brooks, Alison Wood, Francesca Gino, Julia J. Lee, Bradley R. Staats, Andrew Wasynczuk, and John Beshears. "Advika Consulting Services: Challenges and Opportunities in Managing Human Capital." Harvard Business School Teaching Note 918-038, February 2018. View Details
- Brooks, Alison Wood. "Does It Hurt To Ask?" Harvard Business School Exercise 918-037, March 2018. View Details
- Brooks, Alison Wood, and Katherine B. Coffman. "Harvard Men's Soccer." Harvard Business School Teaching Note 918-029, January 2018. View Details
- Brooks, Alison Wood, and Katherine Coffman. "Harvard Men's Soccer." Harvard Business School Case 918-011, September 2017. View Details
- Brooks, Alison Wood, Francesca Gino, Julia J. Lee, and Bradley R. Staats. "Advika Consulting Services: Challenges and Opportunities in Managing Human Capital." Harvard Business School Case 916-033, June 2016. View Details
- Exley, Christine L., John Beshears, and Alison Wood Brooks. "La Ceiba: Navigating Microfinance and Relationships in Honduras (A)." Harvard Business School Case 918-014, December 2017. View Details
- Exley, Christine L., John Beshears, and Alison Wood Brooks. "La Ceiba: Navigating Microfinance and Relationships in Honduras (B)." Harvard Business School Supplement 918-015, December 2017. View Details
- Exley, Christine L., John Beshears, and Alison Wood Brooks. "La Ceiba: Navigating Microfinance and Relationships in Honduras (A) and (B)." Harvard Business School Teaching Note 918-016, December 2017. (Revised March 2022.) View Details
- Research Summary
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Professor Brooks studies the psychology of conversation and emotion—topics at the intersection of how people think, feel, and interact. From pitching ideas to seeking advice, from asking questions to giving compliments, from talking about (or hiding) our feelings and our personal struggles, she identifies and elucidates the underlying psychology of the factors that make such strategies work (and, more often than we’d like, fail). Her research focuses structural aspects of conversation that influence nearly every moment of every conversation (such as choosing topics and asking questions), the pivotal role that emotional experience and expression play in making interactions go smoothly or poorly, and the individual differences between people that influence their interactions, such as the gender of the actors. With the goal of empowering individuals and their organizations to thrive, she studies these topics using experimental methods across diverse populations (e.g., behavioral laboratory participants, online panels of working adults, and field samples inside and outside organizations).
Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our relationships and, often, function as the vehicle of productivity at work.
Unfortunately, most people make conversational mistakes. This is especially true in the workplace, where norms and rules of appropriateness and professionalism matter, and issues surrounding voice and backlash abound. We say things we shouldn’t (errors of commission) and don’t say things we should (errors of omission).
Previous research on conversation has been limited because natural conversations are difficult to capture and analyze. Professor Brooks uses a combination of traditional and cutting-edge methods such as machine learning, natural language processing, field experiments, and laboratory experiments to identify and improve pervasive and intriguiging conversational phenomena. For example, Professor Brooks has identified tactics people should use more often than they do: seeking advice, issuing apologies, revealing personal failures, carefully labeling emotions, and asking questions (especially follow-up questions). On the other hand, she has identified some tactics people use often but shouldn't, such as making inappropriate jokes in the workplace and giving backhanded compliments.Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions effectively. Much of her research in this domain has focused on anxiety, one of the most pervasive emotions people experience in the workplace (and outside of work). Unlike research in clinical psychology, which has focused on treatments and medications that might help individuals with disordered or abnormal anxiety, her research focuses on the type of anxious feelings most people experience every day—the anxiety we feel before leading a meeting, giving a public speech, or completing difficult tasks. She has identified important behavioral consequences of feeling anxious: it limits our ability to take others’ perspectives, causes us to seek out and rely heavily on advice (even when the advice is obviously bad), and causes individuals to reply quickly, make steep concessions, exit prematurely, and earn less profit in negotiations.
Fortunately, anxiety can be managed. Professor Brooks has identified several novel methods for mitigating the deleterious effects of anxiety. For example, most people think they should calm down when they feel anxious. Instead, staying in a high-arousal state and reframing anxiety as excitement is much more effective for performing well on high-pressure performance tasks. Next, she finds that pre-performance rituals—once believed to be highly irrational—can actually reduce performance anxiety and improve subsequent performance. Finally, she finds that after an expression of distress (e.g., crying at work), people have tremendous control over how people perceive them. For example, saying “I’m passionate about this” rather than “I’m emotional about this” increases others’ perceptions of one’s competence and self-control. This work contributes to the emerging field of interpersonal emotion regulation—how we can exert control over others’ emotions and their perceptions of our emotions.
Professor Brooks's interest in anxiety has expanded to include other emotions as well. For example, she has used large datasets from Facebook to show that higher amounts and higher diversity of emotional expression online increase happiness and life satisfaction at both the individual and national levels. Then, by studying time capsules, she finds that there is a unique, unanticipated joy associated with rediscovering mundane details from your past. And, finally, she finds that revealing personal failures (in addition to successes) reduces malicious envy felt by observers and increases benign envy, inspiring others to work hard to achieve the same success. - Teaching
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This is an Elective Curriculum course for HBS MBA students. People must converse effectively to achieve success in every aspect of business and life – from pitching ideas to giving feedback, brainstorming and making strategic decisions, from interviewing to firing. Though the case method hones students’ ability to present their ideas in large groups, this course will focus on helping students sharpen their ability to interact with others in the wide array of everyday conversations. First, we develop a framework to understand conversation as a fundamental part of the human experience – a complex, repeated game we play with others daily. Then, through many immersive exercises (enacted with students in the course and with others outside of HBS), students learn evidence-based tactics to converse more effectively (talk “gooder”) in their lives and careers—with time to practice these tactics during the course and beyond.
FIELD Foundations is a course for first-year MBA students in the Required Curriculum. As a complement to case method courses that students take in the first year of the MBA program, FIELD Foundations offers hands-on leadership practice and immersive team experiences. Students are divided into small teams to complete interactive workshops. These team simulations, feedback, and self-reflection exercises help them develop self-awareness and answer key questions like: How can you engage in difficult conversations? How self-aware are you about your own biases? How can you make diverse teams better? Can you be more emotionally intelligent? What kind of leader do you want to be?
Taught alongside the case method, FIELD Foundations provides students with a more comprehensive cycle of learning by thinking, doing, and reflecting, and prepares them to take the FIELD Global Immersion course in the spring semester, when they will put their leadership ideas into practice in the real world.
Micro Topics in Organizational Behavior is a PhD seminar course exploring current and seminal research on individual, dyadic, small group, and intra-organizational behavior. Examples of topics at the individual level include emotions, cognition, and behavioral decision making. Examples at the dyadic level include social perception and bias. Group-level topics include teams and multiparty decision making. Topics at the intra-organizational level include culture and gender.
The course readings are not exhaustive of the OB field—there are many other interesting micro topics—but they cover a wide range of emerging and foundational topics. Most class sessions will feature a discussion with a faculty member about his/her research topics and process (including a discussion of the review and publication process).Negotiation is an Elective Curriculum course for HBS MBA students. Success at work and at home requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, resolving a dispute that is headed towards litigation, or interacting with friends, family members, or colleagues, your ability to negotiate will determine how well you perform.
Because others do not have the same interests, perspectives, and values as you, the ability to negotiate is critical both professionally and personally. This course will help you to become a more effective negotiator.
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