Marketing
2024
Julian De Freitas: Winner of the 2024 Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas.
Julian De Freitas: Recipient of a 2023–2024 HBS Required Curriculum (RC) Case Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas.
Ayelet Israeli: Finalist for the 2024 Erin Anderson Award for Emerging Female Marketing Scholar and Mentor from the American Marketing Association Foundation.
Das Narayandas: Winner of the 2024 Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Jeremy Yang.
Jeremy Yang: Winner of the 2024 Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas.
Shunyuan Zhang: Winner of the 2024 Donald R. Lehmann Award from the Marketing Research SIG of the American Marketing Association for “Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft” (Journal of Marketing Research, 2022) with Dokyun Lee, Param Vir Singh, and Tridas Mukhopadhyay.
2023
Eva Ascarza: Selected as an AMA-Sheth Foundation Doctoral Consortium Faculty Fellow by the American Marketing Association in 2015, 2018, 2019, 2020, 2022, and 2023.
Eva Ascarza: Selected as an INFORMS Doctoral Consortium Fellow at the University of Miami in 2023.
Eva Ascarza: Winner of the 2023 Weitz-Winer-O'Dell Award for “Retention Futility: Targeting High-Risk Customers Might Be Ineffective” (Journal of Marketing Research (JMR), 2018).
2022
Ayelet Israeli: Selected as an INFORMS Society for Marketing Science (ISMS) Early Career Scholars Camp Fellow in 2022.
Ayelet Israeli: Finalist for the 2022 John D. C. Little Award for best marketing paper in an INFORMS journal for "The Value of Descriptive Analytics: Evidence from Online Retailers" with Ron Berman (Marketing Science, 2022).
Shunyuan Zhang: Nominated for the 2022 John D. C. Little Award for “Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb” (Marketing Science, September–October 2021) with Nitin Mehta, Param Singh, and Kannan Srinivasan.
2021
Eva Ascarza: Finalist for the 2021 Weitz-Winer-O'Dell Award for “The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment” (Journal of Marketing Research (JMR), 2016) with Raghuram Iyengar and Martin Schleicher.
Ayelet Israeli: Received the 2021 Apgar Award for Innovation in Teaching in recognition of outstanding work in the transition to online and hybrid teaching and learning.
Ayelet Israeli: Received the 2020–2021 Robert F. Greenhill Award.
Isamar Troncoso: Selected as an AMA-Sheth Foundation Doctoral Consortium Faculty Fellow by the American Marketing Association in 2021.
Isamar Troncoso: Finalist in the 2021 American Statistical Association Best Doctoral Dissertation Proposal Competition (Marketing Section).
Shunyuan Zhang: Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.”
2020
Eva Ascarza: Selected as a Marketing Science Institute Scholar in 2020.
Jill J. Avery: Winner of the 2020 Case Centre Award in the Marketing Category for “Predicting Consumer Tastes with Big Data at Gap” (HBS Case 517-115) with Ayelet Israeli.
Jill J. Avery: Winner of the 2020 Louis W. Stern Award from the American Marketing Association for “Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time” (Journal of Marketing, 2012) with Thomas Steenburgh, John Deighton, and Mary Caravella.
Julian De Freitas: Recipient of an Anderson Fund Grant from Harvard University in 2020.
Julian De Freitas: Awarded the Goethals Teaching Prize by Harvard University in spring of 2020.
Julian De Freitas: Recipient of a Hodgson Fund Grant from Harvard University in 2020.
Julian De Freitas: Recipient of a Pershing Square Fund for Research Foundations of Human Behavior Grant in 2020.
Julian De Freitas: Honored with a Special Commendation for Extraordinary Teaching by Harvard University in spring of 2020.
Ayelet Israeli: Winner of the 2020 Case Centre Award in the Marketing Category for “Predicting Consumer Tastes with Big Data at Gap” (HBS case 517-115) with Jill Avery.
Ayelet Israeli: Finalist for the 2019 Frank M. Bass Dissertation Paper Award for “Online MAP Enforcement: Evidence from a Quasi-Experiment” (Marketing Science, 2018). Awarded in 2020 for the best 2018–2019 marketing paper based on a Ph.D. thesis published in an INFORMS journal.
Shunyuan Zhang: Winner of the 2020 Emerald Literati Award for Highly Commended Papers for "From Words to Pixels: Text and Image Mining Methods for Service Research" (Journal of Service Management, 2019) with Francisco Villarroel Ordenes.
2019
Eva Ascarza: Winner of the 2019 Erin Anderson Award for Emerging Female Marketing Scholar and Mentor from the American Marketing Association.
Eva Ascarza: Finalist for the 2019 MSI Robert D. Buzzell Award from the Marketing Science Institute for “In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions” (Customer Needs and Solutions, 2018) with Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce G.S. Hardie, Aurélie Lemmens, Barak Libai, David Neal, Foster Provost, and Rom Schrift.
Eva Ascarza: Winner of the 2018 Paul E. Green Award from the Journal of Marketing Research for "Retention Futility: Targeting High-Risk Customers Might Be Ineffective" (February 2018).
Jill J. Avery: Overall winner of the 2019 Case Centre Awards and Competitions for “Accor: Strengthening the Brand with Digital Marketing” with Chekitan S. Dev and Peter O'Connor (HBS Case 315-138).
Jill J. Avery: Included in the WomenInc. Most Influential Corporate Board Directors List for 2019.
Julian De Freitas: Received a Certificate of Distinction in Teaching from the Bok Center at Harvard University in spring of 2019.
Julian De Freitas: Awarded the Goethals Teaching Prize by Harvard University in fall of 2019.
Julian De Freitas: Awarded the Goethals Teaching Prize by Harvard University in spring of 2019.
Julian De Freitas: Recipient of a Sackler Grant from Harvard University in 2019.
Julian De Freitas: Recipient of a Travel Award from the Society of Philosophy & Psychology in 2019.
Ayelet Israeli: Finalist for the 2018 Frank M. Bass Dissertation Paper Award for “Online MAP Enforcement: Evidence from a Quasi-Experiment” (Marketing Science, 2018). Awarded in 2019 for the best 2017–2018 marketing paper based on a Ph.D. thesis published in an INFORMS journal.
Das Narayandas: Recipient of the 2019 Distinguished Alumnus Award from the Indian Institute of Technology (IIT) in Bombay.
Isamar Troncoso: Selected as an INFORMS Doctoral Consortium Fellow in 2019.
Shunyuan Zhang: Runner up for the 2019 Nunamaker-Chen Dissertation Award from INFORMS Information Systems Society (ISS) for “A Structural Analysis of Sharing Economy Leveraging Location and Image Analytics Using Deep Learning.”
Shunyuan Zhang: Winner of the 2019 William W. Cooper Doctoral Dissertation Award in Management or Management Science from Carnegie Mellon University.
2018
Jill J. Avery: Recipient of the Robert F. Greenhill Award for Outstanding Contributions to Harvard Business School, 2017–2018.
Julian De Freitas: Received a Certificate of Distinction in Teaching from the Bok Center at Harvard University in fall of 2018.
Julian De Freitas: Received a Certificate of Distinction in Teaching from the Bok Center at Harvard University in spring of 2018.
Julian De Freitas: Awarded the Goethals Teaching Prize by Harvard University in fall of 2018.
Julian De Freitas: Recipient of a Travel Award from the Society of Philosophy & Psychology in 2018.
Anita Elberse: Named one of the 25 Most Illustrious Alumni of the University of Amsterdam in 2018.
Anita Elberse: Received the inaugural "PlayMakeHers" award for "contributions within the sports and entertainment industry," voted on by female sports and entertainment industry professionals, in 2018.
Sunil Gupta: Finalist for the 2018 Paul E. Green Award from the Journal of Marketing Research for "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes" (with Leslie K. John, Oliver Emrich, and Michael I. Norton, February 2017).
2017
Eva Ascarza: Selected as a Marketing Science Institute Young Scholar in 2017.
Eva Ascarza: Finalist for the 2017 Paul E. Green Award from the Journal of Marketing Research for “Beyond the Target Customer: Social Effects in CRM campaigns” (June 2017) with Peter Ebbes, Oded Netzer and Matthew Danielson.
Sunil Gupta: Invited by the Economic Sciences Prize Committee to nominate a person for the Nobel Prize in Economics in 2016, 2017, and 2018.
2016
Eva Ascarza: Finalist for the 2016 Paul E. Green Award from the Journal of Marketing Research for “The Perils of Proactive Churn Prevention using Plan Recommendations: Evidence from a Field Experiment” (February 2016) with Raghuram Iyengar and Martin Schleicher.
Jill J. Avery: Awarded the 2016 Private Company Board of the Year by the National Association of Corporate Directors, New England Chapter, along with the other corporate directors of the Amica Mutual Insurance Company.
Anita Elberse: Won the "Outstanding Case Teacher" award in The Case Centre's worldwide competition, also known as "business education's Oscars," in 2016.
Sunil Gupta: Winner of the 2016 Case Centre Award in the Marketing category for “The New York Times Paywall” with Vineet Kumar, Bharat Anand, and Felix Oberholzer-Gee (HBS Case 512-077).
Sunil Gupta: Finalist for the 2016 Long Term Impact Award from the Institute for Operations Research and the Management Sciences (INFORMS).
Das Narayandas: Received the 2016 Apgar Award for Innovation in Teaching.
2015
Julian De Freitas: Recipient of a Travel Award from the Human Behavior & Evolution Society in 2015.
Sunil Gupta: Received the 2015 Apgar Award for Innovation in Teaching.
2014
Eva Ascarza: Winner of the 2014 Frank M. Bass Dissertation Paper Award for “A Joint Model of Usage and Churn in Contractual Settings.”
Jill J. Avery: Won a 2014 Case Centre Award in the Marketing Category for her case with Thomas Steenburgh and Naseem Dahod, “HubSpot: Inbound Marketing and Web 2.0” (HBS Case No. 509-049).
Anita Elberse: Awarded Amazon’s "Best Books of 2013," Business and Investing category, for Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment (Henry Holt and Company).
Anita Elberse: Named a TriBeCa Disruptor Foundation Fellow.
Anita Elberse: Received the 2014 Robert F. Greenhill Award for "exemplary work on behalf of the Harvard Business School and its mission."
Ayelet Israeli: Winner of a 2014 Informs Society for Marketing Science (ISMS) Doctoral Dissertation Proposal Competition Award.
Das Narayandas: Received the 2014 Robert F. Greenhill Award.
V. Kasturi Rangan: Winner of the 2014 Case Centre Award in the Economics, Politics and Business Environment Category for his case with Sunru Yong, "Alpen Bank: Launching the Credit Card in Romania" (HBS Case 104-559).
2013
Julian De Freitas: Winner of the 2013 Albert E. Angier Prize from the Psychology Department at Yale University.
Julian De Freitas: Recipient of the 2013 Alpheus Henry Snow Award from Yale University.
Julian De Freitas: Winner of the 2013 Friends of Music at Yale Prize.
Julian De Freitas: Selected as a Rhodes Scholar in 2012.
Anita Elberse: Marketing Science article ("Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures," 2003, with Jehoshua Eliashberg) chosen as finalist for the INFORMS Society for Marketing Science "Long Term Impact Award," awarded annually to papers published in the last ten years that are viewed to have made a significant long run impact on the field of Marketing.
2012
Jill J. Avery: Winner of the 2012 Marketing Science Institute Best Paper Award for articles published in the "Consumer Identities" special issue of the International Journal of Research in Marketing for the article entitled "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending."
Anita Elberse: Received the 2012 Emerald Management Reviews Citation of Excellence Award, for Harvard Business Review article ("Should You Invest in the Long Tail", 2008) as one of the top 50 articles with proven impact since its publication date from the top 300 management journals in the world.
Ayelet Israeli: Named a 2012 AMA-Sheth Foundation Doctoral Consortium Fellow.
2011
Jill J. Avery: Received the 2011 MBA Award for Teaching Excellence at Simmons School of Management by vote of the graduating MBA students.
Anita Elberse: Received the 2011 Charles M. Williams Award for "outstanding and effective teaching" in the MBA program, awarded by HBS Dean Nitin Nohria.
Anita Elberse: Received the HBS Class of 2011 Faculty Award for "excellence in teaching".
Anita Elberse: One of three faculty elected by the HBS Class of 2011 to take part in the "Best of EC Year" Speaker Series, honoring faculty teaching in the second year, Elective Curriculum (EC).
Anita Elberse: Selected as the 2011 Marketing Science Institute Young Scholar, "identified as a likely leader of the next generation of marketing academics".
Sunil Gupta: Runner-up for the 2011 William F. O'Dell Award from the Journal of Marketing Research.
2010
Sunil Gupta: Recognized in 2010 by the American Marketing Association Foundation with the 25-Year Consortium Fellow Research Excellence Award for Scholarly Achievement and Contribution to Marketing Thought and Practice.
V. Kasturi Rangan: "Putting the Brakes on Impact: A Contingency Framework for Measuring Social Performance" (with Alnoor Ebrahim) was runner-up for the 2010 Carlo Masini Award for Innovative Scholarship from the Public and Nonprofit Division of the Academy of Management.
2009
Sunil Gupta: Winner of a 2009 Google/WPP Marketing Research Grant.
Sunil Gupta: Runner-up for the 2009 Long Term Impact Award from the Institute for Operations Research and the Management Sciences (INFORMS).
Sunil Gupta: Winner of the 2009 William F. O'Dell Award from the Journal of Marketing Research for "Valuing Customers" (with Donald R. Lehmann and Jennifer Ames Stuart, 2004).
2008
Eva Ascarza: Selected as an INFORMS Doctoral Consortium Fellow at the University of British Columbia in 2008.
Jill J. Avery: Winner of the Best Paper Award for papers presented at the 2008 Association for Consumer Research (ACR) Conference on Gender, Marketing, and Consumer Behavior for the paper entitled "Defending the Markers of Hegemonic Masculinity: Consumer Resistance to Gender-Bending Brand Extensions."
Das Narayandas: Received the 2008 Charles M. Williams Award for Excellence in Teaching.
2007
Eva Ascarza: Selected as an AMA-Sheth Foundation Doctoral Consortium Fellow by the American Marketing Association in 2007.
Das Narayandas: Nominated as Capstone Speaker for Section J at Harvard Business School Commencement in 2007.
2006
Jill J. Avery: Won the 2006 Wyss Award for Excellence in Doctoral Research.
Sunil Gupta: Winner of the 2006 Berry-AMA Book Prize for the Best Book in Marketing for Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) with Donald R. Lehmann.
2005
Das Narayandas: Winner of the 2005 Distinguished Research Fellow Award from the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University.
Das Narayandas: Received the 2005 Robert F. Greenhill Award.
2004
Jill J. Avery: Nominated for the 2004 Joseph R. Levenson Memorial Teaching Prize for exceptional teaching of undergraduates at Harvard.
Sunil Gupta: Winner of the 2004 Journal of Interactive Marketing Best Paper Award for "Customers As Assets" (with Donald R. Lehmann, winter 2002).
Sunil Gupta: Winner of the 2004 Paul E. Green Award from the Journal of Marketing Research for "Valuing Customers" (with Donald R. Lehmann and Jennifer Ames Stuart, 2004).
Das Narayandas: Nominated to be the 2004 Class Day Speaker at Harvard Business School Commencement.
2003
Jill J. Avery: Awarded the Harvard University Certificate of Distinction in Teaching in 2003 from the Derek Bok Center for Teaching and Learning for her service as a teaching fellow for the undergraduate course "Social Psychology of Organizations" at Harvard College.
Sunil Gupta: Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).
Das Narayandas: Received the 2003 HBS Student Association Faculty Award for Outstanding Teaching.
2002
Sunil Gupta: Winner of the 2002 William F. O'Dell Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).
V. Kasturi Rangan: Winner of the 2002 Editors' Prize for the Best Scholarly Paper in Nonprofit Management and Leadership for "Managing Multi-Site Nonprofits" (with Allen Grossman, spring 2001).
2001
Das Narayandas: Nominated to be the 2001 Class Day Speaker at Harvard Business School Commencement.
2000
Sunil Gupta: Winner of the 2000 Marketing Science Institute Best Paper Award for "Managing Advertising and Promotion for Long-Run Profitability" (with Kamel Jedidi and Carl F. Mela, Marketing Science, 1999).
Das Narayandas: Received the 2000 HBS Student Association Faculty Award for Outstanding Teaching.
1999
Rajiv Lal: Nominated in 1999 for the John D.C. Little Award for "When and How Is the Internet Likely to Decrease Price Competition" (with M. Sarvary, Marketing Science, 1999).
1998
Sunil Gupta: Winner of the 1998 Best Paper Award from the International Journal of Research in Marketing for "Assessing Long-Term Promotional Influences on Market Structure" (with Carl Mela and Kamel Jedidi, May 1998)
Sunil Gupta: Winner of the 1998 Marketing Science Institute Best Paper Award for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).
Sunil Gupta: Winner of the 1998 Paul E. Green Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).
Das Narayandas: Won the 1998 Gold CINDY (Cinema in Industry) Award for Managing Customers For Profits—Interactive CD-ROM Simulation with Steve Peterson (Harvard Business School Publishing, 1997).
1996
Das Narayandas: Won the 1996 Best Paper Award at the Research Conference on Relationship Marketing.
1993
Sunil Gupta: Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on When, What, and How Much to Buy" (November 1988).
Das Narayandas: Won the Research Support Award and Outstanding Submission in the 1993 Doctoral Award Competition at the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University.
1990
Rajiv Lal: Nominated in 1990 for the John D.C. Little Award for "The Effects of Brand Loyalty on Competitive Price Promotional Strategies" (with J. S. Raju and V. Srinivasan, Management Science, March 1990).
Rajiv Lal: Nominated in 1990 for the John D. C. Little Award for "Price Promotions: Limiting Competitive Encroachment" (Marketing Science, summer 1990).
1985
Rajiv Lal: Winner of the 1985 John D.C. Little Award for "A Theory of Salesforce Compensation Plans" (with A. K. Basu, V. Srinivasan, and Richard Staelin, Marketing Science, fall 1985).
Rajiv Lal: Winner of the TIMS College of Marketing Award for the Best Article in Management Science and Marketing Science in 1985 for "A Theory of Salesforce Compensation Plans" (with A. K. Basu, V. Srinivasan, and Richard Staelin, Marketing Science, fall 1985).