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  • 2016
  • Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
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  • 2021
  • Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details
Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States
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  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

cannot be valuable within an organization.” As his community deteriorates, Miller’s behavior spirals How did Miller end up in prison in the first place? Research shows that poverty and imprisonment are closely linked. A 2018 Brookings View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • April 2013
  • Article

Gendered Races: Implications for Interracial Marriage, Leadership Selection, and Athletic Participation

By: Adam D. Galinsky, Erika V. Hall and Amy J.C. Cuddy
Six studies explored the overlap between racial and gender stereotypes and the consequences of this overlap for interracial dating, leadership selection, and athletic participation. Two initial studies, utilizing explicit and implicit measures, captured the stereotype... View Details
Keywords: Stereotypes; Attraction; Prejudice and Bias; Leadership; Race; Attitudes; Family and Family Relationships; Sports; Gender; United States
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  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

as a recruitment tool, and 43 percent are using these sites to screen candidates. LinkedIn continues to be the most popular social media tool, but organizations also report using Facebook, Twitter, professional association sites, and... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 30 Aug 2006
  • Op-Ed

The Compensation Game

compared this trend to the soaring increase during this period in the compensation of other "stars," such as top baseball, basketball, and football players. Reports about the high pay of star athletes are often greeted with awe... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
  • 12 Apr 2011
  • First Look

First Look: April 12

monitoring efforts as well as the syndication process. Working Papers The Consequences of Mandatory Corporate Sustainability Reporting Authors: Ioannis Ioannou and George Serafeim Abstract : We examine the effect of mandatory... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

have studied the issue in multiple industries, including the equally competitive fields of sports and investment banking. After examining the careers of more than 1,000 Wall Street analysts, for instance, they found that analysts who were... View Details
Keywords: by Carmen Nobel; Sports; Sports
  • February 2022
  • Article

Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details
Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior
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  • November 2022 (Revised February 2024)
  • Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
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  • September 2022
  • Case

Blake Sports: Evolution of the CEO and the Executive Team

By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star... View Details
Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom
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  • 15 Sep 2009
  • First Look

First Look: September 15

and mobs of desperate people. IBM's actions, as well as many others reported on by Rosabeth Moss Kanter, capture the emerging zeitgeist of business: the vanguard company simultaneously pursuing-and creating synergy between-opportunity,... View Details
Keywords: Martha Lagace
  • 05 Jul 2016
  • First Look

July 5, 2016

creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of the case study reported here is to... View Details
Keywords: Sean Silverthorne
  • August 2009 (Revised June 2011)
  • Case

Kansas City Zephyrs Baseball Club, Inc. 2006

By: Krishna G. Palepu
This case centers around a dispute between the owners and the players regarding the profitability of professional baseball teams in connection with the negotiations for a new collective bargaining agreement. The case describes the financial statements of the baseball... View Details
Keywords: Accrual Accounting; Financial Statements; Profit; Labor Unions; Measurement and Metrics; Agreements and Arrangements; Performance; Sports Industry; United States
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  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

Abstract—In a survey of the NEJM Catalyst Insights Council in July 2018, 42% of respondents say they think value-based reimbursement models will be the primary revenue model for U.S. health care. Indeed, this transition is already happening. Respondents View Details
Keywords: Dina Gerdeman
  • 25 Oct 2022
  • Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Sports; Sports
  • 19 Jul 2011
  • First Look

First Look: July 19

Read the paper: http://www.people.hbs.edu/lcohen/pdffiles/pomalco.pdf Achieving Sustainability Through Integrated Reporting Authors:Robert G. Eccles and Daniela Saltzman Publication:Stanford Social Innovation Review (summer 2011) An... View Details
Keywords: Sean Silverthorne
  • 26 Oct 2015
  • Research & Ideas

What’s the Value of a Win in College Athletics?

basketball, culling a US Department of Education database for individual schools’ reported revenue by sport, which provided, through econometric modeling, a causal link between athletic success and revenue. A Multimillion-Dollar Industry... View Details
Keywords: by Roberta Holland; Sports; Sports
  • 02 Nov 2009
  • Research & Ideas

Shareholders Need a Say on Pay

further down the ladder—a discussion that could easily stretch beyond business to the lavishly compensated worlds of professional sports and entertainment. There's also the concern over executive pay at firms that received government... View Details
Keywords: by Julia Hanna; Financial Services
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

three of the best-known and most successful startups—Uber, Etsy, and Airbnb—hoping to find some commonalities in how those businesses solved the dilemma. Spoiler alert: it’s the egg that needs incubating. As Teixeira reports in a new HBS... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation

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