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Business of Sports
demographics, brand shares, consumer market size, imports and sponsorship for all major sports. Statista Dossiers and reports covering the sports industry, the sports betting... View Details
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
sports industry, a Corporate Strategy internship at Nike. “I was excited about Corporate Strategy because it was a role that would allow me to come into an organization and see the most across various functions,” Laitsas recalled. “In my... View Details
- 2021
- Working Paper
MLS as a Sports Product—The Prominence of the World's Game in the U.S.
By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details
Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States
Greyser, Stephen A., and Kenneth Cortsen. "MLS as a Sports Product—The Prominence of the World's Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.)
- 01 Jun 2024
- News
3-Minute Briefing: David Perpich (MBA 2007)
personalized sports page, with the best reporting and analysis from 450 journalists about the teams and players you care about and the biggest and most compelling stories in sports. I’m a Washington... View Details
- 27 Mar 2015
- News
The Sales Director Who Turned Work into a Fantasy Sports Competition
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
new role and making an impact on the sports industry from the front office. Posting Up on Wall Street Sports have been a part of Laitsas’ life for as long as he can remember. Growing up in the inner city of... View Details
- 02 Nov 2021
- News
Row On
Hamlin (MBA 1978), who died in May of Alzheimer’s Disease at the age of 74. Hamlin, who represented the United States in the 1968 Mexico City Olympics and at the World Rowing Championships in 1969 and 1970, continued to compete internationally after moving to England... View Details
- 01 Jun 2002
- News
Up to the Challenge: Martin Gonzalez - Quiet Courage
says. “It was the most emotional day of my life.” A second surgery and an extended round of chemotherapy — every Friday afternoon from March through November 2001 — followed. “I felt the sickest over the weekends, so I was able to attend most classes and keep up with... View Details
- 01 Mar 2014
- News
Insight: Yenball
Business of Sports course and has conducted research for both professional teams and leagues. In a new HBS working paper, he and Isao Okada—a journalist and former Fulbright visiting scholar at Harvard's Reischauer Institute of Japanese... View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
cannot be valuable within an organization.” As his community deteriorates, Miller’s behavior spirals How did Miller end up in prison in the first place? Research shows that poverty and imprisonment are closely linked. A 2018 Brookings View Details
- April 2013
- Article
Gendered Races: Implications for Interracial Marriage, Leadership Selection, and Athletic Participation
By: Adam D. Galinsky, Erika V. Hall and Amy J.C. Cuddy
Six studies explored the overlap between racial and gender stereotypes and the consequences of this overlap for interracial dating, leadership selection, and athletic participation. Two initial studies, utilizing explicit and implicit measures, captured the stereotype... View Details
Keywords: Stereotypes; Attraction; Prejudice and Bias; Leadership; Race; Attitudes; Family and Family Relationships; Sports; Gender; United States
Galinsky, Adam D., Erika V. Hall, and Amy J.C. Cuddy. "Gendered Races: Implications for Interracial Marriage, Leadership Selection, and Athletic Participation." Psychological Science 24, no. 4 (April 2013): 498–506.
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
as a recruitment tool, and 43 percent are using these sites to screen candidates. LinkedIn continues to be the most popular social media tool, but organizations also report using Facebook, Twitter, professional association sites, and... View Details
- 30 Aug 2006
- Op-Ed
The Compensation Game
compared this trend to the soaring increase during this period in the compensation of other "stars," such as top baseball, basketball, and football players. Reports about the high pay of star athletes are often greeted with awe... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- 12 Apr 2011
- First Look
First Look: April 12
monitoring efforts as well as the syndication process. Working Papers The Consequences of Mandatory Corporate Sustainability Reporting Authors: Ioannis Ioannou and George Serafeim Abstract : We examine the effect of mandatory... View Details
Keywords: Sean Silverthorne
- January 2025
- Supplement
Negotiating with Data: Analytics FC (B)
By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Sports Industry; Sports Industry; Europe; United Kingdom
Jordan, Jillian, and Livia Alfonsi. "Negotiating with Data: Analytics FC (B)." Harvard Business School Supplement 925-015, January 2025.
- February 2022
- Article
Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap
By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details
Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior
Volger, Sheri, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia, and Christina A. Roberto. "Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap." Art. 101661. Preventative Medicine Reports 25 (February 2022).
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
have studied the issue in multiple industries, including the equally competitive fields of sports and investment banking. After examining the careers of more than 1,000 Wall Street analysts, for instance, they found that analysts who were... View Details
- January 2025
- Case
Negotiating with Data: Analytics FC (A)
By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Sports Industry; Sports Industry; Europe; United Kingdom
Jordan, Jillian, and Livia Alfonsi. "Negotiating with Data: Analytics FC (A)." Harvard Business School Case 925-014, January 2025.
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)