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Publications
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- Faculty Publications (4)
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- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
- October 2011
- Exercise
Energy Necklace Sculpture Challenge: Leader-1 Instructions
By: Joshua D. Margolis and Anthony J. Mayo
Explains the exercise and role of the team leader for the Energy Necklace Sculpture Challenge. View Details
- October 2011
- Exercise
Energy Necklace Sculpture Challenge: Leader-2 Instructions
By: Joshua D. Margolis and Anthony J. Mayo
Explains the exercise and role of the team leader for the Energy Necklace Sculpture Challenge. View Details