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      • Faculty Publications  (629)

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      • July 18, 2025
      • Article

      Using Gen AI for Early-Stage Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details
      Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
      • 2025
      • Working Paper

      Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

      By: Chiara Farronato, Audrey Fradkin and Tesary Lin
      We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details
      Keywords: Consumer Behavior; Decision Choices and Conditions; Welfare; Policy
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      Farronato, Chiara, Audrey Fradkin, and Tesary Lin. "Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing." NBER Working Paper Series, No. 34025, July 2025.
      • June 2025
      • Case

      Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle

      By: Krishna G. Palepu and Ahmed Dahawy
      Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of... View Details
      Keywords: Acquisition; Business Conglomerates; Corporate Entrepreneurship; Innovation Strategy; Digital Platforms; Logistics; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Expansion; Food and Beverage Industry; Saudi Arabia
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      Palepu, Krishna G., and Ahmed Dahawy. "Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle." Harvard Business School Case 325-112, June 2025.
      • June 2025
      • Case

      AI Wars in 2025

      By: Andy Wu and Anna Yang
      In June 2025, Google leaders in Mountain View, CA convened after its parent company Alphabet shed a quarter-trillion in market capitalization in a matter of months. The immediate spark—the quiet revelation that Google searches had dipped for the first time in 20... View Details
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      Wu, Andy, and Anna Yang. "AI Wars in 2025." Harvard Business School Case 725-484, June 2025.
      • June 2025
      • Case

      TagHive: Edtech Pricing and Distributor Decisions

      By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
      Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
      Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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      Troncoso, Isamar, Frank V. Cespedes, and Stacy Straaberg. "TagHive: Edtech Pricing and Distributor Decisions." Harvard Business School Case 525-001, June 2025.
      • June 2025
      • Case

      TfL Pension Fund and the 2022 Gilt Market Crisis

      By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz
      On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the largest tax cuts the U.K. had seen in half a century,... View Details
      Keywords: Financial Crisis; Macroeconomics; Assets; Asset Management; Borrowing and Debt; Corporate Finance; Capital Markets; Equity; Financial Liquidity; Financial Instruments; Financial Strategy; Interest Rates; Governing and Advisory Boards; Crisis Management; Resource Allocation; Investment; Financial Services Industry; United Kingdom; England; London; Europe
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      Siriwardane, Emil N., Vincent Dessain, Emer Moloney, and Carlota Moniz. "TfL Pension Fund and the 2022 Gilt Market Crisis." Harvard Business School Case 225-098, June 2025.
      • Working Paper

      Index Rebalancing and Stock Market Composition: Do Indexes Time the Market?

      By: Marco Sammon and John J. Shim
      Value-weighted indexes must rebalance in response to stock market composition changes, e.g., issuance, buybacks, and IPOs. In doing so, existing index funds implicitly engage in market timing. Index funds’ long-short rebalancing portfolios have a -3.5% annual return... View Details
      Keywords: Investment Funds; Financial Markets; Market Timing; Investment Return
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      Sammon, Marco, and John J. Shim. "Index Rebalancing and Stock Market Composition: Do Indexes Time the Market?" SSRN Working Paper Series, No. 5080459, May 2025.
      • May 2025 (Revised June 2025)
      • Case

      Netflix Beyond Streaming: Strategies for the Next Era of Entertainment

      By: Juan Alcácer and Lorenzo Lucidi
      Netflix loses subscribers for the first time in over a decade—can the streaming pioneer reinvent itself before competitors, costs, and churn catch up? In 2022, facing fierce competition and shifting consumer behaviors, Netflix confronts its most critical strategic... View Details
      Keywords: Business Model; Competition; Organizational Change and Adaptation; Growth and Development Strategy; Entertainment and Recreation Industry; United States; Australia; Brazil; Canada; France; Germany; India; Japan; Mexico; Russia; South Korea; Spain; United Kingdom
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      Alcácer, Juan, and Lorenzo Lucidi. "Netflix Beyond Streaming: Strategies for the Next Era of Entertainment." Harvard Business School Case 725-429, May 2025. (Revised June 2025.)
      • 2025
      • Working Paper

      Race, Rental Yields, and Housing Decay in Manhattan

      By: Tom Nicholas and Christophe Spaenjers
      We develop a new dataset on real estate transactions in Manhattan (1912–1939), linked to federal Census records (1930 and 1940) and property images used for tax assessment purposes (around 1940 and 1980). We analyze investor returns and incentives to maintain... View Details
      Keywords: Housing Markets; Rental Yields; Urban Decay; Manhattan; Race; Equality and Inequality; Investment Return; Motivation and Incentives; Real Estate Industry; New York (city, NY)
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      Nicholas, Tom, and Christophe Spaenjers. "Race, Rental Yields, and Housing Decay in Manhattan." Working Paper, May 2025.
      • March 2025
      • Case

      Calyx Global: Rating Carbon Credits

      By: Michael W. Toffel and Adam Chen
      This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
      Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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      Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
      • February 2025 (Revised May 2025)
      • Case

      Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (A)

      By: Charles C.Y. Wang and Billy Chan
      For years, institutional investors had experienced very limited success in influencing the management of listed companies through shareholder activist campaigns in Korea. The common practice of circular ownership and public resentment toward foreign shareholder... View Details
      Keywords: Financial Reporting; Public Equity; Stocks; Investment Activism; Music Entertainment; Corporate Governance; Success; Business and Shareholder Relations; Entertainment and Recreation Industry; South Korea
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      Wang, Charles C.Y., and Billy Chan. "Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (A)." Harvard Business School Case 125-065, February 2025. (Revised May 2025.)
      • February 2025
      • Supplement

      Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (B)

      By: Charles CY Wang and Billy Chan
      Supplements the (A) case, HBS No. 125-065. For years, institutional investors had experienced very limited success in influencing the management of listed companies through shareholder activist campaigns in Korea. The common practice of circular ownership and public... View Details
      Keywords: Financial Reporting; Public Equity; Stocks; Investment Activism; Music Entertainment; Corporate Governance; Success; Business and Shareholder Relations; Entertainment and Recreation Industry; South Korea
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      Wang, Charles CY, and Billy Chan. "Align Partners and SM Entertainment: Korean Shareholder Activism Meets K-Pop (B)." Harvard Business School Supplement 125-066, February 2025.
      • December 2024 (Revised March 2025)
      • Case

      The Shouldice Hospital Today

      By: James Heskett and Roger Hallowell
      The leadership and staff of Shouldice Hospital in Toronto, Canada have, for 75 years, sought to do one thing better than any other hospital in the world, repair inguinal hernias. For some years, a possible second hospital in another market has been under consideration.... View Details
      Keywords: Joint Ventures; Health Care and Treatment; Growth and Development Strategy; Organizational Culture; Expansion; Health Industry; Toronto; Canada; United States
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      Heskett, James, and Roger Hallowell. "The Shouldice Hospital Today." Harvard Business School Case 925-302, December 2024. (Revised March 2025.)
      • November 2024
      • Teaching Note

      Mercado Bitcoin: M&A, IPO, or Series B?

      By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
      Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
      Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Financial Services Industry; Brazil; Latin America
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      Kluender, Raymond, Emanuele Colonnelli, and Sabrina Howell. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Teaching Note 825-092, November 2024.
      • October 2024
      • Teaching Plan

      Teamworks: Tackling a Forecasting Fumble

      By: Lou Shipley and Stacy Straaberg
      In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
      Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
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      Shipley, Lou, and Stacy Straaberg. "Teamworks: Tackling a Forecasting Fumble." Harvard Business School Teaching Plan 825-003, October 2024.
      • October 2024
      • Case

      Allurion: Competing in the Age of GLP-1

      By: Satish Tadikonda, Rajiv Lal, David Lane and Sarah Sasso
      Shantanu Gaur had built Allurion into a formidable business internationally, providing obesity patients with a less invasive option long before GLP-1 drugs became the latest craze. Selling Allurion's medical device across 60+ countries, he awaited FDA approval to bring... View Details
      Keywords: Corporate Entrepreneurship; Health Care and Treatment; Global Strategy; Competitive Strategy; Market Entry and Exit; Medical Devices and Supplies Industry; Health Industry; United States; United Kingdom; France; India; Brazil; Middle East
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      Tadikonda, Satish, Rajiv Lal, David Lane, and Sarah Sasso. "Allurion: Competing in the Age of GLP-1." Harvard Business School Case 525-011, October 2024.
      • 2024
      • Working Paper

      Changing Perceptions and Post-Pandemic Monetary Policy

      By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
      We document that the Fed’s perceived monetary policy response to inflation shifted materially over the post-pandemic period. In forward-looking policy rules estimated from surveys of macroeconomic forecasters, the inflation coefficient rose significantly after liftoff... View Details
      Keywords: Policy; Inflation and Deflation; Interest Rates; Perception; Government Administration
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      Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Changing Perceptions and Post-Pandemic Monetary Policy." Working Paper, September 2024.
      • September 2024 (Revised May 2025)
      • Case

      Carrie Wang: Choosing Between the Family Firm and the Family Spirit

      By: Lauren Cohen, Fei Wu and Sophia Pan
      Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details
      Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China
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      Cohen, Lauren, Fei Wu, and Sophia Pan. "Carrie Wang: Choosing Between the Family Firm and the Family Spirit." Harvard Business School Case 225-031, September 2024. (Revised May 2025.)
      • September 2024
      • Supplement

      National Public Broadcasting (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Media and Broadcasting Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
      • September 2024
      • Supplement

      Revenue Solutions, LLC (A)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: Ari Wasserman and Nick esayian were both dissatisfied with their future prospects in their current careers. Wasserman,... View Details
      Keywords: Personal Development and Career; Partners and Partnerships; Ownership
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (A)." Harvard Business School Multimedia/Video Supplement 225-707, September 2024.
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