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Publications

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  • All HBS Web  (151)
    • Faculty Publications  (7)

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    • All HBS Web  (151)
      • Faculty Publications  (7)

      humorRemove humor →

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      • 2025
      • Article

      Humor as a Window into Generative AI Bias

      By: Roger Samure, Julian De Freitas and Stefano Puntoni
      A preregistered audit of 600 images by generative AI across 150 different prompts explores the link between humor and discrimination in consumer-facing AI solutions. When ChatGPT updates images to make them “funnier”, the prevalence of stereotyped groups changes. While... View Details
      Keywords: AI and Machine Learning; Demographics; Prejudice and Bias
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      Samure, Roger, Julian De Freitas, and Stefano Puntoni. "Humor as a Window into Generative AI Bias." Art. 1326. Scientific Reports 15 (2025).
      • August 12, 2021
      • Article

      How to Build a Life: The Link Between Happiness and a Sense of Humor

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: The Link Between Happiness and a Sense of Humor." The Atlantic (August 12, 2021).
      • July–August 2020
      • Article

      Sarcasm, Self-Deprecation, and Inside Jokes: A User's Guide to Humor at Work

      By: Brad Bitterly and Alison Wood Brooks
      Humor is widely considered essential in personal relationships, but in leaders, it’s seen as an ancillary behavior. Though some leaders use humor instinctively, many more could wield it purposefully. Humor helps build interpersonal trust and high-­quality work... View Details
      Keywords: Managing People; Humor; Leadership; Relationships
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      Bitterly, Brad, and Alison Wood Brooks. "Sarcasm, Self-Deprecation, and Inside Jokes: A User's Guide to Humor at Work." Harvard Business Review 98, no. 4 (July–August 2020): 96–103.
      • March 2017
      • Article

      Risky Business: When Humor Increases and Decreases Status

      By: T. B. Bitterly, A.W. Brooks and M. E. Schweitzer
      Across eight experiments, we demonstrate that humor can influence status, but attempting to use humor is risky. The successful use of humor can increase status in both new and existing relationships, but unsuccessful humor attempts (e.g., inappropriate jokes) can harm... View Details
      Keywords: Status and Position; Behavior; Groups and Teams; Perception
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      Bitterly, T. B., A.W. Brooks, and M. E. Schweitzer. "Risky Business: When Humor Increases and Decreases Status." Journal of Personality and Social Psychology 112, no. 3 (March 2017): 431–455.
      • Article

      Research: Cracking a Joke at Work Can Make You Seem More Competent

      By: Alison Wood Brooks
      Keywords: Humor; Judgment
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      Brooks, Alison Wood. "Research: Cracking a Joke at Work Can Make You Seem More Competent." Harvard Business Review (website) (January 11, 2017).
      • 2014
      • Working Paper

      Risky Business: Humor Can Increase Perceptions of Status, but Only If the Jokes Are Funny

      By: B.T. Bitterly, A.W. Brooks and M.E. Schweitzer
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      Bitterly, B.T., A.W. Brooks, and M.E. Schweitzer. "Risky Business: Humor Can Increase Perceptions of Status, but Only If the Jokes Are Funny." Working Paper, 2014.
      • 2011
      • Book

      Getting to Giving: Fundraising the Entrepreneurial Way

      By: Howard H. Stevenson and Shirley M. Spence
      Getting to Giving is based on Stevenson's many years as a donor, fundraiser and entrepreneur. The book offers practical techniques and real life stories, and brings passion and humor to the art and science of asking for money. Topics included in the book... View Details
      Keywords: Fund Raising; Fundraising; Non-profit Management; Strategy; Nonprofit Organizations; Philanthropy and Charitable Giving
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      Stevenson, Howard H., and Shirley M. Spence. Getting to Giving: Fundraising the Entrepreneurial Way. Belmont, MA: Timberline LLC, 2011.
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