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  • All HBS Web  (581)
    • News  (379)
    • Research  (91)
    • Multimedia  (4)
  • Faculty Publications  (22)

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  • All HBS Web  (581)
    • News  (379)
    • Research  (91)
    • Multimedia  (4)
  • Faculty Publications  (22)
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  • October 2020
  • Article

Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money

By: Alice Lee-Yoon, Grant Donnelly and A.V. Whillans
Consumers feel increasingly pressed for time and money. Gifts have the potential to reduce scarcity in recipients’ lives, yet little is known about how recipients perceive gifts given with the intention of saving them time or money. Across five studies (N =... View Details
Keywords: Scarcity; Status; Time; Gift Giving; Status and Position; Money; Attitudes; Emotions
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Lee-Yoon, Alice, Grant Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money." Special Issue on Scarcity and Consumer Decision Making. Journal of the Association for Consumer Research 5, no. 4 (October 2020): 391–403.
  • August 2019
  • Case

Bark Gift Shop Ltd.

By: Susanna Gallani, Jan Bouwens and Peter Kroos
This case describes a setting in which the CFO of Bark Gift Shop Ltd., a gift items retailer, discovers an undesired pattern in the performance data suggesting that her shop managers that perform well during the first part of the year, purposely reduce their effort in... View Details
Keywords: Data Analytics; Employees; Behavior; Performance; Management; Goals and Objectives; Motivation and Incentives; Analysis
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Gallani, Susanna, Jan Bouwens, and Peter Kroos. "Bark Gift Shop Ltd." Harvard Business School Case 120-008, August 2019.
  • Article

Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

By: J.J. Zlatev and Rogers, T.
Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details
Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being
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Zlatev, J.J., and Rogers, T. "Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 74–84.
  • Article

Give Them What They Want: The Benefits of Explicitness in Gift Exchange

By: F. Gino and F. Flynn
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Gino, F., and F. Flynn. "Give Them What They Want: The Benefits of Explicitness in Gift Exchange." Journal of Experimental Social Psychology 47, no. 5 (September 2011): 915–922.
  • October 2012
  • Article

The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo

By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that... View Details
Keywords: Philanthropy and Charitable Giving; Attitudes; Behavior; Research
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Adams, Gabrielle S., Francis J. Flynn, and Michael I. Norton. "The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo." Psychological Science 23, no. 10 (October 2012): 1145–1150.
  • November 2015
  • Article

When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially Responsible Gifts

By: Lisa A. Cavanaugh, F. Gino and Gavan J. Fitzsimons
Gifts that support a worthy cause (i.e., "gifts that give twice"), such as a charitable donation in the recipient's name, have become increasingly popular. Recipients generally enjoy these gifts, which not only benefit others in need but also make recipients feel good... View Details
Keywords: Perception; Philanthropy and Charitable Giving
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Cavanaugh, Lisa A., F. Gino, and Gavan J. Fitzsimons. "When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially Responsible Gifts." Organizational Behavior and Human Decision Processes 131 (November 2015): 178–189.
  • 2013
  • Article

Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending

By: Lara B. Aknin, Elizabeth W. Dunn, Gillian M. Sandstrom and Michael I. Norton
When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after... View Details
Keywords: Money; Prosocial Spending; Social Connection; Well-being; Donations; Charitable Giving; Warm Glow; Social Relationships; Gift Giving; Happiness; Relationships; Philanthropy and Charitable Giving; Society
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Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171.
  • 20 Jan 2016
  • Research & Ideas

Maybe Uber isn't God's Gift to Mankind

option that is often more convenient than a traditional taxicab service—not to mention less expensive. With these benefits, consumers and investors are also tempted to give these companies a pass for accusations that they cut corners on... View Details
Keywords: by Carmen Nobel; Transportation; Insurance
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

new iPhone? As imitation is the sincerest form of flattery, the speedy availability of counterfeits is another indicator of popularity. Sustainability. A blockbuster brand is not a one hit wonder. It is a gift that keeps on giving.... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • February 2014
  • Teaching Note

Advising Families on Estate Planning

By: Robert C. Pozen
Sean Warrick is an estate planning adviser at Hellwig & Macon. He is preparing for meetings with two clients. His first clients are Peggy and David Bartley, a professional married couple of moderate wealth. His second clients are Ray and Michelle Polanski, a couple... View Details
Keywords: Estate Planning; Estate Tax; Gift Tax; Gift Giving; Generation Skipping Tax; Tax Accounting; Tax Strategy; Taxes; Taxation; Retirement; Financial Services Industry; United States
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Pozen, Robert C. "Advising Families on Estate Planning." Harvard Business School Teaching Note 314-089, February 2014.
  • 2005
  • Book

Gifts of Time and Money: The Role of Charity in America's Communities

By: Arthur C. Brooks
Policymakers, civic leaders, and scholars have increasingly focused their attention over the last decade-and-a-half on the importance of voluntary participation in civil society. From George H. W. Bush's Thousand Points of Light to Bill Clinton's AmeriCorps to George... View Details
Keywords: Volunteering; Philanthropy and Charitable Giving; Society; United States
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Brooks, Arthur C., ed. Gifts of Time and Money: The Role of Charity in America's Communities. Lanham, MD: Rowman and Littlefield, 2005.
  • 2018
  • Book

The Gift of Global Talent: How Migration Shapes Business, Economy & Society

By: William R. Kerr
The global race for talent is on, with countries and businesses competing for the best and brightest. Foreign talent has transformed U.S. science and engineering, reshaped the economy, and influenced society at large. But America is bogged down in thorny debates on... View Details
Keywords: Immigration; Policy; Labor; Economy; Talent and Talent Management; United States
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Kerr, William R. The Gift of Global Talent: How Migration Shapes Business, Economy & Society. Stanford, CA: Stanford Business Books, 2018.
  • 24 Oct 2013
  • Working Paper Summaries

When $3+$1 > $4: The Effect of Gift Salience on Employee Effort in an Online Labor Market

Keywords: by Duncan Gilchrist, Michael Luca & Deepak Malhotra
  • 05 Aug 2022
  • Research & Ideas

Why People Crave Feedback—and Why We’re Afraid to Give It

Abi-Esber says. After all, there are few greater gifts a person can give someone than showing them that you are paying attention to what they are doing, and helping them to do it more successfully, Gino... View Details
Keywords: by Michael Blanding
  • Article

The Multidimensional Effects of a Small Gift:: Evidence from a Natural Field Experiment

By: Ellen Garbarino, Robert Slonim and Carmen Wang
Using a large natural field experiment, we demonstrate that a small unconditional gift (pen) more than doubled both small (survey) and large (blood donation) responses. We find no evidence that the opportunity for a small response crowded out the larger response;... View Details
Keywords: Reciprocity; Gift Exchange; Blood Donation; Charitable Behavior; Field Experiment; Behavior; Philanthropy and Charitable Giving
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Garbarino, Ellen, Robert Slonim, and Carmen Wang. "The Multidimensional Effects of a Small Gift: Evidence from a Natural Field Experiment." Economics Letters 120, no. 1 (July 2013): 83–61.
  • 2025
  • Working Paper

How Do Nonprofits Use Cash Windfalls? Evidence from $5B in Unrestricted Donations

By: Jennifer Walsh
How do nonprofits use unrestricted gifts? Donations to 501(c)(3)'s are increasingly given unrestricted due to concerns that restrictions on use unduly constrain nonprofits. I study the effect of such funding on recipients using a $5B sample of MacKenzie Scott's gifts... View Details
Keywords: Nonprofit Organizations; Philanthropy and Charitable Giving; Budgets and Budgeting; Compensation and Benefits
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Walsh, Jennifer. "How Do Nonprofits Use Cash Windfalls? Evidence from $5B in Unrestricted Donations." SSRN Working Paper Series, March 2025.
  • September 2016 (Revised April 2022)
  • Case

Zhang Xin and the Emergence of Chinese Philanthropy

By: Geoffrey Jones and Amanda Yang
This case examines the recent emergence of Chinese business philanthropy through the case of the SOHO China Foundation established by the wife and husband real estate moguls Zhang Xin and Pan Shiyi. It begins by describing the early careers of Zhang and Pan, and how... View Details
Keywords: China; Philanthropy Funding; Philanthropy and Charitable Giving; Personal Development and Career; Ethics; Corporate Social Responsibility and Impact; Higher Education; Real Estate Industry; China
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Jones, Geoffrey, and Amanda Yang. "Zhang Xin and the Emergence of Chinese Philanthropy." Harvard Business School Case 317-045, September 2016. (Revised April 2022.)
  • Research Summary

Unintended Consequences of Fundraising Tactics

Charity fundraisers use a variety of methods to increase donations, with three of the most common being matching funds, seed money, and thank you gifts. Field experiments have shown that matching funds (Eckel and Grossman, 2008) and seed money (List and Lucking-Reiley,... View Details
  • May 2022 (Revised May 2024)
  • Case

The Freedom Fund (A): Ending Modern Slavery

By: V. Kasturi Rangan and Courtney Han
The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details
Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia
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Rangan, V. Kasturi, and Courtney Han. "The Freedom Fund (A): Ending Modern Slavery." Harvard Business School Case 522-099, May 2022. (Revised May 2024.)
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

than luxurious prizes like electronics or trips. It’s even better if a gift feels personalized. A manager could give an employee who enjoys fitness activities a gift card to a... View Details
Keywords: by Dina Gerdeman
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