dog food - Publications - Faculty & Research - Harvard Business School

Filter Results: (2)

Filter Results: (2)

Show Results For

Page 1 of 2 Results

Are you looking for?

→Search All HBS Web

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

April 1991 (Revised August 1995)
Supplement

Cat Fight in the Pet Food Industry (B)

By: David J. Collis

Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details

Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry

1