consumer products - Publications - Faculty & Research

26 Feb 2011
News

Consumers Hold On to Products Longer

01 Aug 2014
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Consumer Products Companies are Seeking Less Shelf Space

06 Dec 2022
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Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

10 Jun 2022
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Consumer Responses to Corporate Bankruptcy

01 Jun 2002
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Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details

Keywords: Laura Singleton (MBA 1988)

01 Dec 2017
News

2017 in Finance: Helping Consumers Improve Their Financial Life

Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

06 Jun 2016
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Know the Job Your Product Was Hired for (with Help from Customer Selfies)

26 Mar 2012
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What Neuroscience Tells Us About Consumer Desire

25 Mar 2018
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When consumer packaged goods start acting like software

01 Dec 2020
News

Digital Health Care: Empowering Consumers

adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care products to market. But she’s never... View Details

Keywords: April White

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

01 Sep 2009
News

Consumer Finance Makes HBS Debut

the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

products and activities that help them escape the daily pressures of families and careers, in order to become rebels for a day. But in a working paper titled “Man–of–Action Heroes: How the American Ideology of Manhood Structures Men’s... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information