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- News (247)
- Research (1,273)
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- Faculty Publications (746)
Show Results For
- All HBS Web
(1,716)
- People (1)
- News (247)
- Research (1,273)
- Events (3)
- Multimedia (2)
- Faculty Publications (746)
- Web
HBS Computer Lab for Experimental Research (CLER)
- Research Summary
Consumer Behavior and Health
Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:
• Information use and decision making in food service... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
- Research Summary
Quality disclosure and consumer behavior
Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details
- Article
Consumer Neuroscience: Advances in Understanding Consumer Psychology
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
- March 2002 (Revised July 2002)
- Case
TiVo in 2002: Consumer Behavior
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
- 1986
- Book
Cases in Consumer Behavior
- December 1989
- Article
Situational Ethnicity and Consumer Behavior
- 2019
- Chapter
Behavioral Economics and Health-Care Markets
- May 1997
- Teaching Note
Consumer Behavior Exercise (A) - (F) (TN)
- September 2014
- Article
Advancing Consumer Neuroscience
- April 2024
- Article