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  • November 2023
  • Case

From Imitation to Innovation: Zongshen Industrial Group (Abridged)

By: Willy Shih and Nancy Dai
Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium... View Details
Keywords: Disruptive Innovation; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Supply Chain; Product Positioning; Motorcycle Industry; Motorcycle Industry; China
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