Publications

Now a Wall Street Journal Best-seller! Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the... View Details

March 2015
Teaching Note

Credem: Banking on Cheese

By: Nikolaos Trichakis

06 Jul 2015
News

Italian bank takes cheese as collateral for loans

06 Sep 2011
Research & Ideas

Cheese Moving: Effecting Change Rather Than Accepting It

innovators, problem solvers, entrepreneurs, and leaders that instead of wasting their time wondering why things are the way they are, they should simply accept their world as given” "I Moved Your Cheese is based on the idea that... View Details

Keywords: by Carmen Nobel

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

01 Jul 2015
Research & Ideas

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

how the bank essentially replaces an expensive part of the operations process for dairy farmers in the Emilia Romagna region of Northern Italy. Besides holding the cheese as insurance, Credem stores and ages the wheels in... View Details

Keywords: by Carmen Nobel; Banking; Food & Beverage

01 Jul 2015
News

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

May 2019
Teaching Note

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Teaching Note for HBS No. 919-521. View Details

May 2019
Supplement

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Katherine B. Hartman

May 2019
Supplement

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)

By: John A. Quelch and Katherine B. Hartman

June 2016
Teaching Note

The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

By: Rafael Di Tella and Christine Snively

Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details

Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel

June 2016 (Revised December 2017)
Case

The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

By: Rafael Di Tella and Christine Snively

Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details

Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel

01 Jun 2012
News

Made in the USA

Marty to tell me that,” he adds, “but it’s great advice, all the same.” Editor's note: Jim Knott Sr. passed away in August 2018.) SAY CHEESE: The success of Paul Scharfman's Wisconsin-based Specialty Cheese Company gives him plenty to... View Details

Keywords: Blagg, Deborah; cheese; lobster fishing; Fishing, Hunting and Trapping; Agriculture; Management of Companies and Enterprises; Management; Food Manufacturing; Manufacturing

January 1986 (Revised December 1986)
Case

Smartfood

By: William A. Sahlman

Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details

Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry

Find at Harvard

24 Jun 2016
News

The art and science of the “cheese pull”: Why the cheesiest ad trick still makes us hungry

2011
Book

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

By: Deepak Malhotra

Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details

Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity

Find at Harvard

January 2022 (Revised November 2023)
Case

Expanding the Culture of Learning at Kraft Heinz

By: Ashley V. Whillans and Carolyn Watson

The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details

Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry