Publications

Publications

Filter Results: (5) Arrow Down

Show Results For

Page 1 of 5 Results
  • 04 Mar 2019
  • Working Paper Summaries

The Revision Bias

Keywords: by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, View Details
Keywords: by Michael Blanding; Consumer Products; Retail
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

may be better directed at other reforms. Mission, Mission on the Wall — Do You Have a Purpose After All? By: Deore, Aishwarrya, Susanna Gallani, and Ranjani Krishnan Abstract— No abstract available. The Revision Bias By: View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Doctoral

Chung , Sunil Gupta , and Elie Ofek Emily Prinsloo, 2023 Rice University, Jones Graduate School of Business Advisors: Michael I. Norton , View Details
  • 2025
  • Working Paper

A Preference for Revision Absent Improvement

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of books, tweaked recipes, and technological updates). In principle, a world of constant revision should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Related