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  • 04 Mar 2019
  • Working Paper Summaries

The Revision Bias

Keywords: by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, View Details
Keywords: by Michael Blanding; Consumer Products; Retail
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

may be better directed at other reforms. Mission, Mission on the Wall — Do You Have a Purpose After All? By: Deore, Aishwarrya, Susanna Gallani, and Ranjani Krishnan Abstract— No abstract available. The Revision Bias By: View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Doctoral

Das Narayandas Seth Neel Michael I. Norton Elie Ofek Elisabeth C. Paulson V. Kasturi Rangan Maria P. Roche Raffaella Sadun George Serafeim Sara McKinley Torti Isamar Troncoso... View Details
  • 2024
  • Working Paper

The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised products that purport to have improved upon their predecessors. Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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