Publications

Publications

Filter Results: (1) Arrow Down

Show Results For

by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. NortonRemove by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton →

Page 1 of 1 Result

Are you looking for?

→Search All HBS Web
  • 2025
  • Working Paper

A Preference for Revision Absent Improvement

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of books, tweaked recipes, and technological updates). In principle, a world of constant revision should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Related

Are you looking for?

→Search All HBS Web