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Publications

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    • All HBS Web  (287)
      • Faculty Publications  (132)

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      • February 2025
      • Supplement

      Intenseye: Powering Workplace Health and Safety with AI (B)

      By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
      Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
      Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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      Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
      • 2024
      • Working Paper

      The New Digital Divide

      By: Mayana Pereira, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia and Juan Lavista Ferres
      We build and analyze new metrics of digital usage that leverage telemetry data collected by Microsoft during operating system updates across forty million Windows devices in U.S. households. These measures of US household digital usage are much more comprehensive than... View Details
      Keywords: Mathematical Methods; Measurement and Metrics; Geographic Location; Behavior; Technology Adoption; Demographics
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      Pereira, Mayana, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia, and Juan Lavista Ferres. "The New Digital Divide." NBER Working Paper Series, No. 32932, September 2024.
      • 2024
      • Working Paper

      Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

      By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
      How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
      Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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      Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations." NBER Working Paper Series, No. 32696, July 2024.
      • 2024
      • Working Paper

      Open Devices and Slices: Evidence from Wi-Fi Equipment

      By: Do Yoon Kim, Roberto Fontana and Shane Greenstein
      Prior studies suggest that openness shapes the introduction of new products. This study collects novel data on all routers and subcomponents introduced between 2000 and 2018. We characterize each firm's position in a supply chain as upstream component providers... View Details
      Keywords: Open Source Distribution; Product Development; Supply Chain
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      Kim, Do Yoon, Roberto Fontana, and Shane Greenstein. "Open Devices and Slices: Evidence from Wi-Fi Equipment." Harvard Business School Working Paper, No. 24-045, January 2024.
      • February 2024
      • Article

      Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

      By: Shane Greenstein
      What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
      Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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      Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
      • 2024
      • Working Paper

      Contributing to Growth? The Role of Open Source Software for Global Startups

      By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
      How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms... View Details
      Keywords: Applications and Software; Open Source Distribution; Entrepreneurship; Business Growth and Maturation; Human Capital; Valuation; Corporate Strategy
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      Wright, Nataliya Langburd, Frank Nagle, and Shane Greenstein. "Contributing to Growth? The Role of Open Source Software for Global Startups." Harvard Business School Working Paper, No. 24-040, January 2024. (Revised August 2024.)
      • November 2023
      • Case

      Open Source Machine Learning at Google

      By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett
      Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details
      Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States
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      Greenstein, Shane, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue, and James Barnett. "Open Source Machine Learning at Google." Harvard Business School Case 624-015, November 2023.
      • November 2023
      • Article

      Open Source Software and Global Entrepreneurship

      By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein
      This is the first study to consider the relationship between open source software (OSS) and entrepreneurship around the globe. This study measures whether country-level participation on the GitHub OSS platform affects the founding of innovative ventures, and where it... View Details
      Keywords: Entrepreneurship; Applications and Software; Business Ventures; Development Economics; Innovation and Invention; Global Range
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      Wright, Nataliya Langburd, Frank Nagle, and Shane Greenstein. "Open Source Software and Global Entrepreneurship." Art. 104846. Research Policy 52, no. 9 (November 2023).
      • November 2022 (Revised December 2024)
      • Case

      Hugging Face (A): Serving AI on a Platform

      By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman
      It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details
      Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Information Industry; Technology Industry; United States
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      Greenstein, Shane, Daniel Yue, Sarah Gulick, and Kerry Herman. "Hugging Face (A): Serving AI on a Platform." Harvard Business School Case 623-026, November 2022. (Revised December 2024.)
      • September 6, 2022
      • Article

      Creating a Platform for Costless Personalization in Clothing

      By: Shane Greenstein
      This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details
      Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry
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      Greenstein, Shane. "Creating a Platform for Costless Personalization in Clothing." Frontiers in Research Metrics and Analytics (September 6, 2022).
      • August 2022
      • Article

      The U.S. Approach to Antitrust Policy in Technology Markets

      By: Shane Greenstein
      This report illustrates the strengths and weaknesses of the U.S. approach to antitrust policy by drawing lessons from three cases: United States v. AT&T, United States v. Microsoft, and United States v. Google. The cases against AT&T and Microsoft are historical cases,... View Details
      Keywords: Antitrust; Lawsuits and Litigation; Information Technology; Competition
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      Greenstein, Shane. "The U.S. Approach to Antitrust Policy in Technology Markets." AEI Digital Platforms and American Life Project (August 2022).
      • May 2022
      • Case

      AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services." Harvard Business School Case 622-060, May 2022.
      • May 2022
      • Supplement

      AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-086, May 2022.
      • May 2022 (Revised July 2022)
      • Supplement

      AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-087, May 2022. (Revised July 2022.)
      • February 2022 (Revised March 2022)
      • Case

      National Electric Vehicles Sweden (NEVS): Materializing a Vision

      By: Shane Greenstein and Elena Corsi
      In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
      Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
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      Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
      • Winter 2021
      • Article

      Mobile Internet Usage and Usage-based Pricing

      By: Jeffrey Prince and Shane Greenstein
      Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details
      Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy
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      Prince, Jeffrey, and Shane Greenstein. "Mobile Internet Usage and Usage-based Pricing." Journal of Economics & Management Strategy 30, no. 4 (Winter 2021): 760–783.
      • 2021
      • Chapter

      Digital Infrastructure

      By: Shane Greenstein
      What determines the supply of innovative digital infrastructure and how does variance in supply shape the performance of digital services? The essay reviews research into the economic impact of deployment, innovation, and adoption of digital infrastructure. It... View Details
      Keywords: Information Technology; Infrastructure; Economics; Policy; Research; Analysis; United States
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      Greenstein, Shane. "Digital Infrastructure." In Economic Analysis and Infrastructure Investment, edited by Edward L. Glaeser and James Poterba. National Bureau of Economic Research, and University of Chicago Press, 2021.
      • 2021
      • Chapter

      Geographic Inequality and the Internet

      By: Chris Forman, Avi Goldfarb and Shane Greenstein
      BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and... View Details
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      Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Geographic Inequality and the Internet." In Handbook of Digital Inequality, edited by Eszter Hargittai. Edward Elgar Publishing, 2021.
      • August 2021
      • Teaching Note

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein and Mel Martin
      Teaching Note for HBS Case No. 621-022. View Details
      Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, and Mel Martin. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Teaching Note 622-020, August 2021.
      • Summer 2021
      • Article

      Platform Leadership and Supply Chains: Intel, Centrino, and the Restructuring of Wi-Fi Supply

      By: Roberto Fontana and Shane Greenstein
      In this paper we examine Intel’s launch of Centrino and interpret it as platform leaders attempt to restructure a supply chain. We provide a narrative of key actions and how they coordinated changes and offer a framework of the predictable consequences for... View Details
      Keywords: Mobile and Wireless Technology; Product Launch; Supply Chain; Restructuring; Framework
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      Fontana, Roberto, and Shane Greenstein. "Platform Leadership and Supply Chains: Intel, Centrino, and the Restructuring of Wi-Fi Supply." Journal of Economics & Management Strategy 30, no. 2 (Summer 2021): 259–286.
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