Publications
Publications
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- All HBS Web
(80)
- Faculty Publications (20)
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- March 2022
- Case
Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)
By: Richard L. Nolan and Robert D Austin
- 2020
- Working Paper
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
By: Robert D. Austin and Richard L. Nolan
August 7, 1955 is an important date in commercial aviation history. You could say it began the jet airliner age, though other dates might also qualify. Jet engines had proven successful in military aircraft. But no one knew then whether members of the general public... View Details
- 2012
- Book
Harder Than I Thought: Adventures of a Twenty-First Century Leader
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Being a great leader today is much harder than you think—meet Jim Barton. He's a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity—thanks to our incredibly networked and increasingly unpredictable world of business. What if you... View Details
- October 2010
- Case
The iPhone at IVK
By: Richard L. Nolan and Robert D. Austin
The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform View Details
- September 2009
- Article
The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed... View Details
- 2009
- Book
The Adventures of an IT Leader
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical... View Details
- Article
A 'Novel' Approach to the Design of an IS Management Course
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
- 2008
- Other Unpublished Work
Remaking the IT Management Curriculum: A 'Novel' Approach
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
- April 2007
- Case
The Boeing Company: Moonshine Shop
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
- Article
In Search of the Next "Killer App"
By: Robert D. Austin and Richard L. Nolan
Keywords: Online Technology
- 2004
- Working Paper
On Identifying and Tracking the Next "Killer App"
By: Robert D. Austin and Richard L. Nolan
- July 2004 (Revised September 2004)
- Case
Novell: CEO-led Turnaround and Growth Strategy
By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
- July 2003 (Revised June 2004)
- Case
Managing Business Risk of Information Technology
By: Richard L. Nolan and Robert D. Austin
Sets up a situation in which participants must create presentations that assess the IT risk of a large company. View Details
- March 2000 (Revised November 2000)
- Case
IBM Corporation Turnaround
By: Robert D. Austin and Richard L. Nolan
Describes the details of IBM's dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company's decline and actions taken to recover. View Details
- September 1999 (Revised April 2000)
- Case
Novell: World's Largest Network Software Company
By: Richard L. Nolan
After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
- 1998
- Working Paper
Manage ERP Initiatives as New Ventures, Not IT Projects
By: Robert D. Austin and Richard L. Nolan
- October 1998 (Revised June 2001)
- Teaching Note
Cisco Systems, Inc.: Implementing ERP TN
By: Richard L. Nolan, Robert D. Austin and Mark J. Cotteleer
Teaching Note for (9-699-022). View Details
- September 1998 (Revised May 2002)
- Case
Cisco Systems, Inc.: Implementing ERP
By: Robert D. Austin, Richard L. Nolan and Mark J. Cotteleer
Reviews Cisco System's approach to implementing Oracle's Enterprise Resource Planning (ERP) software product. This case chronologically reviews the diverse, critical success factors and obstacles facing Cisco during its implementation. Cisco faced the need for... View Details