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- Faculty Publications (2)
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- 06 Sep 2019
- Working Paper Summaries
Experimentation and Startup Performance: Evidence from A/B Testing
- 19 Jun 2017
- Working Paper Summaries
Learning to Manage: A Field Experiment in the Indian Startup Ecosystem
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
investment of a founder’s time" Koning’s working paper, released in May, is titled Learning to Manage: A Field Experiment in the Indian Startup Ecosystem. The coauthors were Aaron Chatterji View Details
Keywords: by Dina Gerdeman
- 11 Jan 2021
- Research & Ideas
Is A/B Testing Effective? Evidence from 35,000 Startups
with Sharique Hasan and Aaron Chatterji of Duke University’s Fuqua School of Business, examined 35,262 high-tech startups founded globally... View Details
Keywords: by Kristen Senz
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
products and services. Despite the importance of a good chin wag to creativity, however, research by Koning and Sharique View Details
Keywords: by Michael Blanding
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- September 2022
- Article
Experimentation and Start-up Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.