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  • December 2005 (Revised March 2010)
  • Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson
Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details
Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)
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  • July 2003
  • Article

What Really Works

By: Nitin Nohria, William F. Joyce and Bruce Roberson
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