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    • All HBS Web  (32)
      • Faculty Publications  (2)

      by Michelle A. Shell and Ryan W. BuellRemove by Michelle A. Shell and Ryan W. Buell →

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      • April 15, 2019
      • Article

      Why Anxious Customers Prefer Human Customer Service

      By: Michelle A. Shell and Ryan W. Buell
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      Shell, Michelle A., and Ryan W. Buell. "Why Anxious Customers Prefer Human Customer Service." Harvard Business Review (website) (April 15, 2019).
      • Forthcoming
      • Article

      Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

      By: Michelle A. Kinch and Ryan W. Buell
      Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
      Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
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      Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Management Science (forthcoming). (Pre-published online March 31, 2025.)
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