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Publications

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  • All HBS Web  (27)
    • Faculty Publications  (5)

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    • All HBS Web  (27)
      • Faculty Publications  (5)

      by Marcel Corstjens Remove by Marcel Corstjens →

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      • April 2023 (Revised April 2025)
      • Case

      Eike Batista: Making or Breaking Brazil

      By: Geoffrey Jones, Pedro Magalhães, Daniel Tong and Marcel Anduiza
      This case explores the meteoric rise and fall of Eike Batista, once Brazil’s richest person and the world’s seventh wealthiest in 2012. Batista began his career by investing in gold mining in the Amazon, using the network his father had built after years serving as... View Details
      Keywords: Crime and Corruption; Entrepreneurship; Investment; Energy Industry; Mining Industry; Brazil
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      Jones, Geoffrey, Pedro Magalhães, Daniel Tong, and Marcel Anduiza. "Eike Batista: Making or Breaking Brazil." Harvard Business School Case 323-111, April 2023. (Revised April 2025.)
      • July 2020
      • Article

      Higher Economic Inequality Intensifies the Financial Hardship of People Living in Poverty by Fraying the Community Buffer

      By: Jon M. Jachimowicz, Barnabas Szaszi, Marcel Lukas, David Smerdon, Jaideep Prabhu and Elke U. Weber
      The current research investigates whether higher economic inequality disproportionately intensifies the financial hardship of low-income individuals. We propose that higher economic inequality increases financial hardship for low-income individuals by reducing their... View Details
      Keywords: Economic Inequalty; Economy; Income; Equality and Inequality; Poverty; Civil Society or Community
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      Jachimowicz, Jon M., Barnabas Szaszi, Marcel Lukas, David Smerdon, Jaideep Prabhu, and Elke U. Weber. "Higher Economic Inequality Intensifies the Financial Hardship of People Living in Poverty by Fraying the Community Buffer." Special Issue on Racism in Action. Nature Human Behaviour 4, no. 7 (July 2020): 702–712.
      • May 2018
      • Article

      Using Online Prices for Measuring Real Consumption Across Countries

      By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
      We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details
      Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics
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      Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer. "Using Online Prices for Measuring Real Consumption Across Countries." AEA Papers and Proceedings 108 (May 2018): 483–487.
      • April 2012
      • Article

      Retail Doesn't Cross Borders: Here's Why and What to Do about It

      By: Marcel Corstjens and Rajiv Lal
      Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
      Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry
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      Corstjens, Marcel, and Rajiv Lal. "Retail Doesn't Cross Borders: Here's Why and What to Do about It." Harvard Business Review 90, no. 4 (April 2012).
      • August 2000
      • Article

      Building Store Loyalty Through Store Brands

      By: Marcel Corstjens and R. Lal
      Keywords: Brands and Branding; Customer Relationship Management
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      Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.
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