Publications

Publications

Filter Results: (1) Arrow Down

Show Results For

by Katy Milkman, Todd Rogers Remove by Katy Milkman, Todd Rogers →

Page 1 of 1 Result

Are you looking for?

→Search All HBS Web
  • 2007
  • Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
Related

Are you looking for?

→Search All HBS Web