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by Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay Remove by Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay →

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  • Article

Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes

By: Katherine L Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay and Max H. Bazerman
Keywords: Policy; Government Legislation; Outcome or Result
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  • 2009
  • Working Paper

Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes

By: Katherine L Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay and Max H. Bazerman
Policies that would create net benefits for society but would also involve costs frequently lack the necessary support to be enacted because losses loom larger than gains psychologically. To reduce this harmful consequence of loss aversion, we propose a new type of... View Details
Keywords: Decision Making; Cost vs Benefits; Policy; Government Legislation; Outcome or Result; Welfare
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