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    • All HBS Web  (3)
      • Faculty Publications  (1)

      by Jiao Luo, Stephan Meier Remove by Jiao Luo, Stephan Meier →

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      • 2012
      • Working Paper

      No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

      By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee
      One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details
      Keywords: Corporate Social Responsibility and Impact; Crisis Management; Media; Newspapers; Business and Community Relations; Corporate Strategy
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      Luo, Jiao, Stephan Meier, and Felix Oberholzer-Gee. "No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events." Harvard Business School Working Paper, No. 12-091, April 2012.
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