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- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details
Keywords: by Jean Ayers
- September 1991
- Supplement
Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video
Gomes-Casseres, Benjamin. "Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video." Harvard Business School Video Supplement 792-503, September 1991.
- 25 Nov 2013
- Working Paper Summaries
Standard-Essential Patents
- 04 Dec 2019
- Working Paper Summaries
Pathways to Materiality: How Sustainability Issues Become Financially Material to Corporations and Their Investors
Keywords: by Jean Rogers and George Serafeim
- 01 Nov 2016
- Working Paper Summaries
Patent Disclosures and Standard-Setting
- 25 Feb 2009
- Working Paper Summaries
Fear of Rejection? Tiered Certification and Transparency
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
Harvard Business School and coauthor (with Jean Tirole of the Toulouse School of Economics) of the paper Standard Essential Patents. "In the free market, where there's a lot of entry of new firms and new players, having the ability... View Details
- 15 Sep 2021
- Research & Ideas
Don't Bring Me Down: Probing Why People Tune Out Bad News
No one wants to hear that their car exhaust is hurting the planet, or that their jeans were made in a sweatshop, or that their doughnut might give them diabetes one day. In fact, people often go to great lengths to avoid information that... View Details
Keywords: by Kristen Senz
- April 2020
- Case
Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
April-May issue of the Journal of the European Economics Association. The paper addressed this central question: When does the certification provided by an SSO's endorsement sway users to adopt a standard? Lerner and coauthor View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
business practices. For instance, in antitrust, it is about anticompetitive behavior. The work I have done with NERA was quite inspiring for my thesis research, and through it I got to work closely with some of the pioneers of the two-sided markets field of research:... View Details
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a six-level Purpose-Driven Model... View Details
Keywords: by Mitch Maidique
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
with revenue falling year over year by 4.9%, to $5.42 billion. Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the pricing scheme work, and... View Details
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
Microfinance—essentially small loans that help impoverished individuals create jobs, small businesses, and stronger communities—may offer a window on new methods for widening access to healthcare for the poor. Led by Harvard Business... View Details
- September 2003 (Revised June 2006)
- Case
"American Challenge, The:" Europe's Response to American Business
By: Geoffrey G. Jones and Meghan Gallagher-Kernstine
Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details
Keywords: Management Practices and Processes; Investment; Cross-Cultural and Cross-Border Issues; United States; Europe
Jones, Geoffrey G., and Meghan Gallagher-Kernstine. "American Challenge, The:" Europe's Response to American Business. Harvard Business School Case 804-057, September 2003. (Revised June 2006.)
- 21 Jan 2009
- First Look
First Look: January 21, 2009
that result in a failure to notice ethical erosion when it occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs.... View Details
Keywords: Martha Lagace
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
in the United States, in the 1980s. They started exerting direct pressure on the boards to remove the management of under-performing companies. By the early 1990s, we saw a further rise in institutional investor power and their... View Details
Keywords: by Martha Lagace