Publications

Publications

Filter Results: (119) Arrow Down

Show Results For

Page 1 of 119 Results →
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details
Keywords: by Jean Ayers

    Jean Nidetch

    Nidetch believed that her efforts to lose weight would be enhanced by talking to others going through the same process. What began as a small support group meeting in her New York apartment in 1963 turned into a phenomenally successful... View Details
    Keywords: Services
    • Portrait Project

    Jean Jinsun Kim

    My mother worried I would never get married because my knees were too ugly. My left knee is scarred from a running accident. My right knee is marked by a scar when I fell off a train in Morocco. They're not pretty, but they remind me of a... View Details
    • September 1991
    • Supplement

    Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video

    Related
    • 25 Nov 2013
    • Working Paper Summaries

    Standard-Essential Patents

    Keywords: by Josh Lerner & Jean Tirole; Legal Services
    • 04 Dec 2019
    • Working Paper Summaries

    Pathways to Materiality: How Sustainability Issues Become Financially Material to Corporations and Their Investors

    Keywords: by Jean Rogers and George Serafeim
    • 01 Nov 2016
    • Working Paper Summaries

    Patent Disclosures and Standard-Setting

    Keywords: by Josh Lerner, Haris Tabakovic, and Jean Tirole
    • 25 Feb 2009
    • Working Paper Summaries

    Fear of Rejection? Tiered Certification and Transparency

    Keywords: by Emmanuel Farhi, Josh Lerner & Jean Tirole
    • 16 May 2000
    • Research & Ideas

    The Simple Economics of Open Source

    pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details
    Keywords: by Martha Lagace; Technology
    • 16 Jan 2014
    • Research & Ideas

    Resolving Patent Disputes that Impede Innovation

    Harvard Business School and coauthor (with Jean Tirole of the Toulouse School of Economics) of the paper Standard Essential Patents. "In the free market, where there's a lot of entry of new firms and new players, having the ability... View Details
    Keywords: by Carmen Nobel; Technology; Legal Services
    • October 2019
    • Case

    Street Symphony: Making Human Connections Through Music

    By: Rohit Deshpandé
    To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
    Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
    Related
    • April 2020
    • Case

    Promoting Land and Nature Jerky

    By: John A. Quelch and Katherine B. Hartman
    Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
    Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
    Related
    • Video

    Sanjay Lalbhai

    Sanjay Lalbhai, Chairman of India-based Arvind, a large textile manufacturer and the flagship company of the Lalbhai Group based in Ahmedabad, discusses how the technological disruption caused by power looms... View Details
    • 15 Sep 2021
    • Research & Ideas

    Don't Bring Me Down: Probing Why People Tune Out Bad News

    No one wants to hear that their car exhaust is hurting the planet, or that their jeans were made in a sweatshop, or that their doughnut might give them diabetes one day. In fact, people often go to great lengths to avoid information that... View Details
    Keywords: by Kristen Senz
    • September 2003 (Revised June 2006)
    • Case

    "American Challenge, The:" Europe's Response to American Business

    By: Geoffrey G. Jones and Meghan Gallagher-Kernstine
    Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details
    Keywords: Management Practices and Processes; Investment; Cross-Cultural and Cross-Border Issues; United States; Europe
    Related
    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    business practices. For instance, in antitrust, it is about anticompetitive behavior. The work I have done with NERA was quite inspiring for my thesis research, and through it I got to work closely with some of the pioneers of the two-sided markets field of research:... View Details
    Keywords: by Sean Silverthorne; Technology
    • 06 Jul 2011
    • Research & Ideas

    Are You a Level-Six Leader?

    several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a six-level Purpose-Driven Model... View Details
    Keywords: by Mitch Maidique
    • 21 Jan 2009
    • First Look

    First Look: January 21, 2009

    that result in a failure to notice ethical erosion when it occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs.... View Details
    Keywords: Martha Lagace
    • 05 Mar 2012
    • Research & Ideas

    Is JC Penney’s Makeover the Future of Retailing?

    with revenue falling year over year by 4.9%, to $5.42 billion. Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the pricing scheme work, and... View Details
    Keywords: by Kim Girard; Retail
    • 06 Feb 2006
    • Research & Ideas

    Sorting Out the Patent Craze

    April-May issue of the Journal of the European Economics Association. The paper addressed this central question: When does the certification provided by an SSO's endorsement sway users to adopt a standard? Lerner and coauthor View Details
    Keywords: by Sara Grant; Technology