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- December 2020
- Case
Château Margaux: Serving Up the Third Wine
By: Elie Ofek
In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details
Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
- May 2020
- Article
Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment
By: Nava Ashraf, Natalie Bau, Corinne Low and Kathleen McGinn
Using a randomized control trial, we examine whether offering adolescent girls nonmaterial resources—specifically, negotiation skills—can improve educational outcomes in a low-income country. In so doing, we provide the first evidence on the effects of an intervention... View Details
Keywords: Negotiation; Competency and Skills; Training; Age; Gender; Education; Investment; Outcome or Result; Developing Countries and Economies
Ashraf, Nava, Natalie Bau, Corinne Low, and Kathleen McGinn. "Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment." Quarterly Journal of Economics 135, no. 2 (May 2020): 1095–1151.
- January 2018 (Revised October 2021)
- Case
Château Margaux: Launching the Third Wine (Abridged)
By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
- September 2015 (Revised March 2017)
- Case
Château Margaux (Abridged)
By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- Article
Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination
By: Corinne Bendersky and Kathleen L. McGinn
Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details
Keywords: Framework; Knowledge Dissemination; Research; Organizations; Negotiation; Information Publishing
Bendersky, Corinne, and Kathleen L. McGinn. "Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination." Organization Science 21, no. 3 (May–June 2010): 781–797. (Also published in Academy of Management Best Paper Proceedings 2008, Organization and Management Theory Division, under title: Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge.)
- 2008
- Working Paper
Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination
By: Corinne Bendersky and Kathleen L. McGinn
Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details
Bendersky, Corinne, and Kathleen L. McGinn. "Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination." Harvard Business School Working Paper, No. 09-043, September 2008. (Revised March 2009, June 2009.)
- 2007
- Working Paper
Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship
By: Corinne Bendersky and Kathleen L. McGinn
Co-locating knowledge workers from different disciplines may be a necessary but insufficient step to generating multidisciplinary knowledge. We explore the role of assumptions underlying knowledge creation within the field of organizational studies, and investigate how... View Details
Bendersky, Corinne, and Kathleen L. McGinn. "Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship." Harvard Business School Working Paper, No. 08-044, December 2007.