by Aaron R. Brough, David A. Norton, and Leslie John - Publications - Faculty & Research

13 Apr 2020
Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John

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AASU50 - Alumni

Lee, MBA 2008 Kim Lew, MBA 1992 Lewis Long, MBA 1991 John Majors, MBA 2000 Debbie McCoy, MBA 2003 Jonathan Miller, MBA 2014 Alterrell Mills, MBA 2016 Aaron Mitchell, MBA 2011 Ronald Mitchell, MBA 1997 View Details

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

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Marketing Awards & Honors - Faculty & Research

industry," voted on by female sports and entertainment industry professionals, in 2018. Sunil Gupta : Finalist for the 2018 Paul E. Green Award from the Journal of Marketing Research for "Does 'Liking' Lead... View Details

Publications