bottom of the pyramid (BOP) - Publications - Faculty & Research

01 Mar 2007
News

The Plight of the Global Poor

growth and with the top tiers in emerging markets relatively small, business is beginning to eye this huge population at the bottom of View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

06 Dec 2012
News

The Microwork Solution

06 Feb 2013
News

Want to Use Business to Make a Difference? Get Experience (But Not Too Much)

01 Mar 2007
News

Courting the Poor

assistance of LARC senior researcher Ricardo Reisen de Pinho (PMD 74, 1999), Frei was soon on her way to researching and writing “Magazine Luiza: Building a Retail Model of ‘Courting View Details

Keywords: Julia Hanna; department stores; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

28 Jun 2011
News

Bold Ascent

of tent in use on some of the planet’s most dangerous peaks. Priced from $1,100 to $8,750 (for a seven-meter geodesic dome that can serve as a combination dining hall, meeting... View Details

Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

22 Aug 2019
News

Getting There

as one of the largest tech startups in Southeast Asia. The cofounders sat next to one another in Business at the Base View Details

Keywords: Transit and Ground Passenger Transportation; Transportation

01 Mar 2017
News

A Summit Higher Than Everest

him from HBS to the top of Mount Fairweather. For Moore, one college friend would later say, “to hatch an idea [was] to act on it.” top – Terry Moore, October 1932. bottom –... View Details

Keywords: April White; mountain; climb; climbing; adventure