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Filter Results: (33) Arrow Down
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  • All HBS Web  (33)
    • News  (8)
    • Research  (18)
  • Faculty Publications  (8)

Show Results For

  • All HBS Web  (33)
    • News  (8)
    • Research  (18)
  • Faculty Publications  (8)
Page 1 of 33 Results →
  • October 2021 (Revised November 2021)
  • Case

Bodega Aurrera: eCommerce at the Base of the Pyramid

By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having... View Details
Keywords: Bottom Of The Pyramid; Digitalization; Omnichannel; Walmart; Business Model; Internet and the Web; Marketing Channels; Technology Adoption; E-commerce; Retail Industry; Latin America; Mexico
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Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
  • June 2017
  • Case

MIA: Profit at the Base of the Pyramid

By: Lynda M. Applegate, José Antonio Dávila Castilla, Sarah Mehta and Aldo Sesia
In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income... View Details
Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico
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Applegate, Lynda M., José Antonio Dávila Castilla, Sarah Mehta, and Aldo Sesia. "MIA: Profit at the Base of the Pyramid." Harvard Business School Case 817-073, June 2017.
  • 01 Mar 2007
  • News

The Plight of the Global Poor

growth and with the top tiers in emerging markets relatively small, business is beginning to eye this huge population at the bottom of View Details
Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance
  • June 2011
  • Article

Segmenting the Base of the Pyramid

By: V. Kasturi Rangan, Michael Chu and Djorjiji Petkoski
The bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their constituencies' well-being. To do that effectively, you must understand the nuances of people's daily lives, say... View Details
Keywords: International Finance; Risk and Uncertainty; Value Creation; Human Needs; Income; Poverty; Profit; Relationships; Economics; Segmentation
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Rangan, V. Kasturi, Michael Chu, and Djorjiji Petkoski. "Segmenting the Base of the Pyramid." Harvard Business Review 89, no. 6 (June 2011).
  • July 2020
  • Article

Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context

By: Anton Shevchenko, Xiaodan Pan and Goran Calic
Existing research has accumulated substantial evidence on the effect that an environmental orientation has on businesses' economic performance. Yet this research does not cover small businesses from bottom‐of‐the‐pyramid (BOP) markets. In fact, despite increasing... View Details
Keywords: Micro-lending; Environmental Sustainability; Financing and Loans; Corporate Social Responsibility and Impact; Small Business
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Shevchenko, Anton, Xiaodan Pan, and Goran Calic. "Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context." Business Strategy and the Environment 29, no. 5 (July 2020): 1876–1886.
  • November 2020 (Revised January 2021)
  • Supplement

Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems

By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the... View Details
Keywords: Entrepreneurship In Africa; Entrepreneurship In Emerging Markets; Bottom Of The Pyramid; Education In Africa; Scale; Partnerships; Education; Entrepreneurship; Emerging Markets; Health Pandemics; Problems and Challenges; Education Industry; Africa
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Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems." Harvard Business School Supplement 521-048, November 2020. (Revised January 2021.)
  • September 2012 (Revised September 2012)
  • Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder
The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details
Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru
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Comin, Diego, Rohan Gopaldas, and Diego Rehder. "Inkaterra." Harvard Business School Case 713-022, September 2012. (Revised September 2012.)
  • December 2012
  • Article

The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line

By: Francesca Gino and Bradely R. Staats
What's the best way to lift people out of poverty? The social entrepreneurs in the new "impact sourcing" industry believe the answer is providing work, not aid. Their organizations hire people at the bottom of the pyramid to perform digital tasks such as transcribing... View Details
Keywords: Outsourcing; Job Cuts and Outsourcing; Nonprofit Organizations; Partners and Partnerships; Development Economics; Social Entrepreneurship; Welfare; Cooperation; San Francisco
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Gino, Francesca, and Bradely R. Staats. "The Microwork Solution: A New Approach to Outsourcing Can Support Economic Development—and Add to Your Bottom Line." Harvard Business Review 90, no. 12 (December 2012): 92–96.
  • January 2018
  • Technical Note

The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

By: V. Kasturi Rangan and Tricia Gregg
Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details
Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation
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Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries." Harvard Business School Technical Note 518-032, January 2018.
  • 06 Dec 2012
  • News

The Microwork Solution

  • 04 Apr 2007
  • Research & Ideas

The Business of Global Poverty

in emerging markets relatively small, business is beginning to eye this huge population at the bottom of the View Details
Keywords: by Garry Emmons
  • Video

Vimal Shah

Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as... View Details
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

this market at the bottom of the economic pyramid (BOP) must look beyond just selling products—they must find ways... View Details
Keywords: by Sean Silverthorne
  • 06 Feb 2013
  • News

Want to Use Business to Make a Difference? Get Experience (But Not Too Much)

  • 01 Mar 2007
  • News

Courting the Poor

assistance of LARC senior researcher Ricardo Reisen de Pinho (PMD 74, 1999), Frei was soon on her way to researching and writing “Magazine Luiza: Building a Retail Model of ‘Courting View Details
Keywords: Julia Hanna; department stores; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the View Details
Keywords: by Julia Hanna; Retail
  • Web

Business Solutions for the Poor (Global and Local) - Course Catalog

for customers who are in the bottom quarter of the socio-economic pyramid who cannot afford to pay for services to... View Details
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

2009). He has taught a variety of MBA courses, including the second-year electives Business at the Base of the... View Details
Keywords: by Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

Identification Authority of India. India had no nationally accepted way to prove identity and hence 42% of the population at the base View Details
Keywords: Sean Silverthorne
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