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  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had published its own document titled “Code of Ethics and Principles of... View Details
Keywords: by Michael Blanding
  • February 2018 (Revised October 2019)
  • Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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  • January 2009 (Revised October 2012)
  • Case

Semiconductor Manufacturing International Corporation: 'Reverse BOT'

By: Willy Shih
Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
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  • March 2019 (Revised June 2021)
  • Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health ＆ Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
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  • Winter 2021
  • Editorial

Introduction

By: Michael A. Wheeler
This issue of Negotiation Journal is dedicated to the theme of artificial intelligence, technology, and negotiation. It arose from a Program on Negotiation (PON) working conference on that important topic held virtually on May 17–18. The conference was not the... View Details
Keywords: Artificial Intelligence; Information Technology; Negotiation; AI and Machine Learning
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  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

and his colleagues have started thinking about ways to intervene. The researchers are developing bots that could potentially identify and notify people who post high levels of negative content. Social networks have used a similar... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

launched Slack in 2014 as a work-team communications tool he hoped would be an “email killer,” as he put it. Slack made it easy for new customers to use, with a three-click signup and a bot driven by artificial intelligence that guided... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

recent research from Harvard Business School faculty marks the possibilities and pitfalls that could occur along this digital transformation. A Good Place to Start Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond... View Details
Keywords: by Sean Silverthorne
  • 05 Nov 2024
  • Book

Building the Road to 'Small Business Utopia' with AI and Fintech

assistant who knew all about the business, including the goals and preferences of the owner. What if this bot could respond to requests in plain English to perform daily tasks and improve sales and marketing. Marshaling the predictive... View Details
Keywords: by Karen G. Mills; Financial Services
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

the SMIC "Reverse BOT model" a municipality would build a capital-intensive fab and SMIC would operate it, sharply lowering its capital costs. This model gave the company a unique level of flexibility in an industry where... View Details
Keywords: Martha Lagace
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

and mistakes and abbreviations the CEO uses,” Choudhury says. “What that tells us, generally, is that at least technologically, we can create a writing bot for any one of us.” Illustrations by Ariana Cohen-Halberstam using images... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

trade-offs between effectiveness and efficiency associated with the use of bots versus humans to create, nurture, and manage customer relationships. Second, they had to decide to what extent to anthropomorphize the chatbots. How... View Details
Keywords: Dina Gerdeman

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