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  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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  • May 1986
  • Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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  • June 1992
  • Teaching Note

General Mills, Inc.: Yoplait Custard-Style Yogurt (A) and (B), Teaching Note

By: Robert J. Dolan
Teaching Note for (9-586-087) and (9-586-088). View Details
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  • December 2012
  • Case

Chobani: Growing a Live and Active Culture

By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to... View Details
Keywords: Innovation; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Culture; Entrepreneurship; Marketing; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia
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  • October 2013 (Revised February 2019)
  • Case

Chobani: Growing a Live and Active Culture (Abridged)

By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to... View Details
Keywords: Innovation; Culture; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Organizational Culture; Entrepreneurship; Marketing; Growth and Development Strategy; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia
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  • March 2012 (Revised October 2012)
  • Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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  • September 2013
  • Teaching Note

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn and Nora N. Khan

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details

Keywords: Development Stage Enterprises; Entrepreneurs; Experimentation; Management By Objective; Technology; Values; Leadership; Entrepreneurship; Agriculture and Agribusiness Industry; United States
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  • September 2010 (Revised January 2016)
  • Case

Grameen Danone Foods Ltd., a Social Business

By: V. Kasturi Rangan and Katharine Lee
Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
Keywords: Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France
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  • November 2010 (Revised June 2011)
  • Case

La Fageda

By: Ramon Casadesus-Masanell, Joan Enric Ricart and Jordan Mitchell
La Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its... View Details
Keywords: Agribusiness; Business Model; Production; Cooperative Ownership; Quality; Competition; Agriculture and Agribusiness Industry; Spain
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  • Article

From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

By: Dan Ariely and Michael I. Norton
Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details
Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges
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  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

data.” The researchers also found that telling GPT that it had purchased a product before, such as yogurt, and how much of the product the “customer” already had at home, affected purchasing decisions in predictable ways: the more yogurt... View Details
Keywords: by Kristen Senz
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

women." Hence brands like Broga (yoga for bros) and Powerful Yogurt ("the first yogurt for men," according to its website). Brand managers also must consider the effect of expanding a... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

(Abridged) Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and... View Details
Keywords: Sean Silverthorne
  • 24 Sep 2013
  • First Look

First Look: September 24

environmental activist, Hirshberg built Stonyfield Farm, (an organic yogurt maker based in New Hampshire), up from a seven-cow operation into a business that in 2010 had $360 million in annual revenues. The narrative pays particular... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental activist, Hirshberg built Stonyfield Farm (an organic yogurt maker based in New Hampshire) up from a... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

He's been called "the Salvador Dalí of the kitchen" for creations ranging from beetroot and yogurt ice-cream lollipops to a deconstructed Spanish omelet served in a parfait glass. Each year, some 2 million hopeful diners vie to... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

Elephant Live Happily Ever After?" focuses on acquisitions of three social icons: Tom's of Maine acquired by Colgate, Stonyfield Farm Yogurt purchased by Danone, and Ben & Jerry's bought by Unilever. (Similar deals include... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 26 Apr 2010
  • Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

multiplies, the differences between them start to become increasingly trivial.” The truth of the matter is, my father never had to choose a credit card affiliation out of a deluge of credit card offers in his mailbox. My mother never had to pledge allegiance to a... View Details
Keywords: by Sarah Jane Gilbert
  • 19 Jul 2011
  • First Look

First Look: July 19

case:http://cb.hbsp.harvard.edu/cb/product/811098-PDF-ENG La Fageda Ramon Casadesus-Masanell, Joan Enric Ricart, and Jordan MitchellHarvard Business School Case 711-452 La Fageda is a manufacturer of high-quality, naturally made yogurts... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

that people make in their everyday lives—from choosing yogurts to choosing religions to choosing spouses—research in judgment and decision making has taken many forms. We suggest, however, that much of this research has been conducted... View Details
Keywords: Sean Silverthorne

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