Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (33) Arrow Down
Filter Results: (33) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (33)
    • News  (7)
    • Research  (23)
  • Faculty Publications  (10)

Show Results For

  • All HBS Web  (33)
    • News  (7)
    • Research  (23)
  • Faculty Publications  (10)
Page 1 of 33 Results →
  • 06 Feb 2013
  • News

At Chobani, the Turkish King of Greek Yogurt

  • May 1986
  • Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
Citation
Purchase
Related
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
Citation
Educators
Purchase
Related
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
  • June 1992
  • Teaching Note

General Mills, Inc.: Yoplait Custard-Style Yogurt (A) and (B), Teaching Note

By: Robert J. Dolan
Teaching Note for (9-586-087) and (9-586-088). View Details
Citation
Purchase
Related
Dolan, Robert J. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A) and (B), Teaching Note." Harvard Business School Teaching Note 592-099, June 1992.
  • December 2012
  • Case

Chobani: Growing a Live and Active Culture

By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to... View Details
Keywords: Innovation; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Culture; Entrepreneurship; Marketing; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia
Citation
Educators
Related
Margolis, Joshua D., and Matthew Preble. "Chobani: Growing a Live and Active Culture." Harvard Business School Case 413-022, December 2012.
  • October 2013 (Revised February 2019)
  • Case

Chobani: Growing a Live and Active Culture (Abridged)

By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to... View Details
Keywords: Innovation; Culture; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Organizational Culture; Entrepreneurship; Marketing; Growth and Development Strategy; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia
Citation
Educators
Purchase
Related
Margolis, Joshua D., and Matthew Preble. "Chobani: Growing a Live and Active Culture (Abridged)." Harvard Business School Case 414-046, October 2013. (Revised February 2019.)
  • March 2012 (Revised October 2012)
  • Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
Citation
Educators
Purchase
Related
Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
  • September 2013
  • Teaching Note

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn and Nora N. Khan

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details

Keywords: Development Stage Enterprises; Entrepreneurs; Experimentation; Management By Objective; Technology; Values; Leadership; Entrepreneurship; Agriculture and Agribusiness Industry; United States
Citation
Purchase
Related
Koehn, Nancy F., and Nora N. Khan. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Teaching Note 314-019, September 2013.
  • September 2010 (Revised January 2016)
  • Case

Grameen Danone Foods Ltd., a Social Business

By: V. Kasturi Rangan and Katharine Lee
Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
Keywords: Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Katharine Lee. "Grameen Danone Foods Ltd., a Social Business." Harvard Business School Case 511-025, September 2010. (Revised January 2016.)
  • November 2010 (Revised June 2011)
  • Case

La Fageda

By: Ramon Casadesus-Masanell, Joan Enric Ricart and Jordan Mitchell
La Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its... View Details
Keywords: Agribusiness; Business Model; Production; Cooperative Ownership; Quality; Competition; Agriculture and Agribusiness Industry; Spain
Citation
Educators
Purchase
Related
Casadesus-Masanell, Ramon, Joan Enric Ricart, and Jordan Mitchell. "La Fageda." Harvard Business School Case 711-452, November 2010. (Revised June 2011.)
  • Article

From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

By: Dan Ariely and Michael I. Norton
Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details
Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges
Citation
Find at Harvard
Read Now
Related
Ariely, Dan, and Michael I. Norton. "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Wiley Interdisciplinary Reviews: Cognitive Science 2, no. 1 (January–February 2011): 39–46.
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

data.” The researchers also found that telling GPT that it had purchased a product before, such as yogurt, and how much of the product the “customer” already had at home, affected purchasing decisions in predictable ways: the more yogurt... View Details
Keywords: by Kristen Senz
  • 01 Jun 2022
  • News

The Exchange: Same Great Price, Now with Fewer Chips

best prices at each store; they might make three separate trips to reduce their overall food expense. There are other interesting examples that speak to this idea of people’s sensitivity to price relative to quantity. Back in the early 2000s, Dannon sold View Details
Keywords: Miscellaneous Store Retailers; Retail Trade
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

women." Hence brands like Broga (yoga for bros) and Powerful Yogurt ("the first yogurt for men," according to its website). Brand managers also must consider the effect of expanding a... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • Web

Disruptive Innovation Online Course | HBS Online

Concepts Understand Jobs to be Done Case Practice The Godrej Group Applying Jobs to be Done to You Featured Exercises Interview Assignment: Discovering Jobs to be Done Reflection: Innovation in Yogurt 5-6 hrs Module 3 Organizing for... View Details
  • 01 Sep 2012
  • News

Muhammad Yunus Visits HBS

where diseases gain entry to the body through bare feet. To combat malnutrition, Yunus worked with Groupe Danone to manufacture a low-cost, fortified yogurt that is sold door-to-door. Ventures such as these, whose only goal is to solve... View Details
Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 10 Nov 2018
  • News

The 71-Year-Old Ultramarathoner

Breakfast is typically coffee and nonfat yogurt or nonfat cottage cheese, topped with berries and sprouted sunflower seeds. He avoids meat. Wild-caught fish, salads and healthy fats like avocado and nuts comprise lunch and dinner. “My... View Details
  • Web

Africa - Global Activities 2020

Africa Africa Fellowship Enables Alumni to Accelerate Economic Growth in Africa Pictured: Peak Investment Capital in Ghana works with companies such as Pinkberry Frozen Yogurt to help further their success in Africa. Although Tuyee Yeboah... View Details
  • 18 Oct 2024
  • Blog Post

The Benefits of Living in a Dorm at HBS

the lawn and find friends doing something that will inevitably keep me busy for hours (and it usually ends with getting frozen yogurt from the Spangler Dining Hall). And in the dorms, we have Dwell Ambassadors whose responsibility is to... View Details
  • 21 Oct 2010
  • News

Hell? Maybe Not.

MBA Recruiting Twitter feed Some students call it “hell week,” but the serene second floor of the Doubletree Guest Suites in Cambridge reveals none of the angst associated with the job interviews taking place. When I arrive midmorning, there are still a few View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 1
  • 2
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.