Wimbledon - Publications - Faculty & Research

February 2017 (Revised September 2017)
Case

Bringing Digital to Wimbledon

It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details

Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology

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07 Mar 2017
First Look

First Look at New Research, March 7

location. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817063-PDF-ENG Harvard Business School Case 517-093 Bringing Digital to Wimbledon It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The... View Details

Keywords: Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

Working Papers Using By-Product Synergy for Competitive Advantage Author: Deishin Lee Abstract We study how a manufacturer can leverage by-product synergy for competitive advantage. By focusing on the economic impact to the firm and the competitive market, this paper... View Details

Keywords: Martha Lagace

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry

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Tony Cragg Over the Earth 2014 | About

Wimbledon School of Art and an MA from the Royal College of Art. Cragg works with a range of materials, including stone, wood, glass, aluminum, cast bronze, and found objects. He is constantly searching, through his sculptures, to find... View Details

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

When Serena Williams took Centre Court at Wimbledon on July 3, 2004, few gave her opponent, 17-year-old Russian star Maria Sharapova, much of a chance. But Sharapova took the Ladies' Singles championship in straight sets, catapulting her... View Details

Keywords: by Sarah Jane Gilbert; Sports

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

fields. Can you imagine doing brain surgery without proper training? Or playing the cello at Carnegie Hall or tennis at Wimbledon without years of training and practice? Just as you cannot learn these skills solely in the classroom,... View Details

Keywords: by Bill George

10 Jan 2005
Research & Ideas

The Knowledge Coach

when one has reached a certain age or level of expertise. Concert pianists and Wimbledon champions draw on the expertise of master teachers to guide their practice sessions. One forty-six-year-old senior vice president at Adobe Systems... View Details

Keywords: by Dorothy Leonard & Walter Swap

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

leaving the tournament without any top-five players? That is the question that Richard Krajicek, former Wimbledon champion and current tournament director, is debating with Jolanda Jansen, the director of the venue that hosts the event.... View Details