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  • December 2013 (Revised July 2015)
  • Case

VP Group: Vegpro Grows Beyond Kenya

By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details
Keywords: James Cartwright; Bharat Patel; Umang Patel; Vegpro; VP Group; Kenya; Nairobi; Africa; Vegetables; Flowers; Marks ＆ Spencer; Sainsbury's; Horticulture; Sugar; Growth; Diversification; Freighting; Agribusiness; Plant-Based Agribusiness; Trade; Marketing; Marketing Strategy; Vertical Integration; Supply Chain; Employees; Growth and Development Strategy; Agriculture and Agribusiness Industry; Shipping Industry; Kenya; Nairobi; Africa; United Kingdom; Europe; Ethiopia; Ghana
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  • December 2007 (Revised February 2017)
  • Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
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  • May 2008
  • Teaching Note

Vegpro Group: Growing in Harmony (TN)

By: David E. Bell and Mary L. Shelman
Teaching Note for [508-001]. View Details
Keywords: Plant-Based Agribusiness; Customers; Production; Price; Ethics; Environmental Sustainability; Development Economics; Supply Chain; Agriculture and Agribusiness Industry; Europe; United Kingdom; Kenya
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  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

value after the crisis turns out to be a relevant consideration. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708402 Vegpro Group: Growing in Harmony Harvard Business School Case 508-001 Vegpro, a... View Details
Keywords: Martha Lagace
  • 22 Apr 2014
  • First Look

First Look: April 22

would ultimately imply for the world economy. Purchase this case: http://hbr.org/product/the-u-s-shale-revolution-global-rebalancing/an/714008-PDF-ENG Harvard Business School Case 514-055 VP Group: Vegpro Grows Beyond Kenya In 2013,... View Details
Keywords: Sean Silverthorne