Publications

01 Dec 2016
News

Recognizing the Value Proposition

the Cure Alzheimer’s Fund, a nonprofit that takes a venture capital approach to finding a cure for the disease, with which his wife, Allison, was diagnosed in her late 50s. Emphasizing the parallels between venture investing and philanthropy, he observes, “It’s about... View Details

01 Jun 2017
News

Starting Lineup: Values Proposition

Illustrations by Drue Wagner The Company The Leadership The Pitch The News Saathi Cofounder and CFO Amrita Saigal (MBA 2014); Founded 2015 Almost 3 million women in India don’t have access to sanitary pads. Saathi’s environmentally friendly pads, made from banana fiber... View Details

26 May 2022
Podcast

Wholesale upskilling - Walmart’s workforce value proposition

Businesses are getting strategic about skills building, focusing on what they and their employees need to reach their respective goals. As the largest private employer in the U.S., Walmart is looking to influence the direction of education and training, from basic... View Details

Mar 08 2023
Testimonial

A Value Proposition for You and Your Company

Web

Unique Value Proposition - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Creating a Successful St... Creating a Successful Strategy Unique Value View Details

13 Jan 2015
News

Any Value Proposition Hinges on the Answer to One Question

2008
Case

The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (A)

By: Vijay Govindarajan and Chris Trimble

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2008
Case

The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (B)

By: Vijay Govindarajan and Chris Trimble

November 2020 (Revised July 2022)
Case

Dell Technologies: Bringing the Cloud to the Ground

By: Navid Mojir and V. Kasturi Rangan

The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details

Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Computer Industry

October 2000
Background Note

Sustaining Value

By: Robert J. Dolan

Describes the challenges a firm faces in building and sustaining a value proposition over time. Describes major ways in which the marketing environment changes over time and the methods a firm can use to protect its market position. View Details

Keywords: Price; Marketing Strategy; Competition; Situation or Environment

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa

February 2017 (Revised February 2022)
Background Note

Creating and Sustaining Competitive Advantage

By: Eric Van den Steen

This note gives students a systematic and comprehensive framework for analyzing and developing competitive advantage. It pays explicit attention to both creating and sustaining advantage and considers both alignment and assets as sources of advantage. View Details

Keywords: Scope; Scale; Competitive Dynamics; Value Proposition; Bargaining Power; Competitive Advantage; Assets; Alignment; Business Strategy; Design

2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

2021
Working Paper

Being the Boss: Gig Workers' Value of Flexible Work

By: Laura Katsnelson and Felix Oberholzer-Gee

Workers who join the gig economy face a challenging trade-off. Gig work provides worktime flexibility and a sense of being one’s own boss, but gig workers forgo certain protections that employees enjoy. In this paper, we study the work patterns of a large sample of... View Details

Keywords: Gig Workers; Flexible Work Arrangements; Worker Welfare; Labor; Governing Rules, Regulations, and Reforms

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28 Apr 2022
News

Prioritize Value and Profit Will Follow, Says Harvard Business Professor

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

2015
Article

What's so Institutional about Leadership?: Leadership Mechanisms of Value Infusion

By: Ryan Raffaelli and Mary Ann Glynn

Leaders are important social actors in organizations, centrally involved in establishing and maintaining institutional values, a view that was articulated by Philip Selznick (1957) nearly a half-century ago, but often overlooked in institutionalists' accounts. Our... View Details

Keywords: Leadership; Organizations; Values and Beliefs

Find at Harvard

2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation