Publications

Publications

Filter Results: (3) Arrow Down

Show Results For

UNICEFRemove UNICEF →

Page 1 of 3 Results

Are you looking for?

→Search All HBS Web
  • May 2014 (Revised January 2015)
  • Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez
In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
Related
  • Summer 2005
  • Article

The Ratings Game: Evaluating the Three Groups that Rate the Charities

By: Stephanie Lowell, Brian Trelstad and Bill Meehan
Keywords: Charity; Charity Navigator; Donors; UNICEF
Related
  • February 2003
  • Case

UNICEF

By: John A. Quelch
In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details
Keywords: Strategy; Nonprofit Organizations; Brands and Branding
Related

Are you looking for?

→Search All HBS Web