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Show Results For
- All HBS Web
(4,888)
- People (10)
- News (1,361)
- Research (2,958)
- Events (22)
- Multimedia (7)
- Faculty Publications (1,329)
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- 1992
- Chapter
Two Sided Matching
By: A. E. Roth and M. Sotomayor
Roth, A. E., and M. Sotomayor. "Two Sided Matching." In Handbook of Game Theory with Economic Applications, edited by Robert Aumann and Sergiu Hart, 485–541. Elsevier/North-Holland, 1992.
- 15 Oct 2014
- News
The Dark Side of Efficient Markets
- November 2015
- Article
Multi-Sided Platforms
By: Andrei Hagiu and Julian Wright
We study the economic tradeoffs that drive organizations to position themselves closer to or further away from a multi-sided platform (MSP) business model, relative to three traditional alternatives: vertically integrated firms, resellers or input suppliers. These... View Details
Hagiu, Andrei, and Julian Wright. "Multi-Sided Platforms." International Journal of Industrial Organization 43 (November 2015): 162–174.
- January 2016 (Revised July 2017)
- Case
HourlyNerd
By: Jill Avery and Joseph Fuller
HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details
Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States
Avery, Jill, and Joseph Fuller. "HourlyNerd." Harvard Business School Case 316-134, January 2016. (Revised July 2017.)
- January 2013
- Article
Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges
A long analytic tradition has explored the challenge of productively synchronizing "internal" with "external" negotiations, with a special focus on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work... View Details
Keywords: James Baker; Internal Negotiation; Dispute Resolution; Bargaining; Two-level Games; Negotiation; Germany; United States
Sebenius, James K. "Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges." Negotiation Journal 29, no. 1 (January 2013): 7–21.
- 2015
- Working Paper
Multi-Sided Platforms
By: Andrei Hagiu and Julian Wright
We study the economic tradeoffs that drive organizations to position themselves closer to or further away from a multi-sided platform (MSP) business model, relative to three traditional alternatives: vertically integrated firms, resellers or input suppliers. These... View Details
Hagiu, Andrei, and Julian Wright. "Multi-Sided Platforms." Harvard Business School Working Paper, No. 15-037, November 2014. (Revised March 2015.)
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details
Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
- 2009
- Working Paper
Why Do Intermediaries Divert Search? - Companion Paper
By: Andrei Hagiu and Bruno Jullien
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details
Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search? - Companion Paper." Harvard Business School Working Paper, No. 09-092, February 2009.
- March 2022
- Teaching Note
Farfetch: Digital Transformation for Luxury Brands
By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
- Article
Evidence on the Dark Side of Internal Capital Markets
By: David S. Scharfstein and Oguzhan Ozbas
Scharfstein, David S., and Oguzhan Ozbas. "Evidence on the Dark Side of Internal Capital Markets." Review of Financial Studies 23, no. 2 (February 2010): 581–599.
- 13 Aug 2007
- Research & Ideas
The Dark Side of Trust
Oberholzer-Gee saw in TrapGuard, being marketed for the first time to plumbers in Philadelphia, an interesting way to better understand the link between trust and diffusion of new products. With Victor Calanog, a doctoral student at the... View Details
- February 1998
- Case
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side
By: Das Narayandas and Gerald Zaltman
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits. View Details
regulating — and competing with — decentralized software platforms
New platforms reinvent traditional markets as varied as transport, short-term accomodations, and media. (Consider Uber, Airbnb, and YouTube.) With new business models come new questions of regulation which Edelman and coauthor Damien Geradin assess in View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
only 2.5 million had used Rogaine at that time, leaving a large market to be addressed. "My approach would be, 'If you have never tried [a hair replacement drug] before, here is your first step.'" But several speakers thought... View Details
- August 2012
- Article
A Darker Side to Decentralized Banks: Market Power and Credit Rationing in SME Lending
By: Rodrigo Canales and Ramana Nanda
We use loan-level data to study how the organizational structure of banks impacts small business lending. We find that decentralized banks-where branch managers have greater autonomy over lending decisions-give larger loans to small firms and those with "soft... View Details
Keywords: Geographic Location; Customers; Financing and Loans; Credit; Organizational Structure; Banks and Banking; Governance Compliance; Competitive Strategy
Canales, Rodrigo, and Ramana Nanda. "A Darker Side to Decentralized Banks: Market Power and Credit Rationing in SME Lending." Journal of Financial Economics 105, no. 2 (August 2012): 353–366.