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(142)
- News (27)
- Research (72)
- Events (2)
- Multimedia (8)
- Faculty Publications (45)
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- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 2008
- Other Unpublished Work
Testimony on 'Foreign Assistance in the Americas'
By: Eric D. Werker
Keywords: International Finance; International Relations; North and Central America; Latin America; South America; West Indies
Werker, Eric D. "Testimony on 'Foreign Assistance in the Americas'." U.S. House of Representatives, Committee on Foreign Affairs, Subcommittee on the Western Hemisphere, September 2008.
- 29 Sep 2010
- Talk
Presented testimony on the 'Impacts of Government Spending'
By: Lauren Cohen
Cohen, Lauren. "Presented testimony on the 'Impacts of Government Spending'." Hearing on Recovery Act Transportation and Infrastructure Projects: Impacts on Local Communities and Business, U.S. House of Representatives, Committee on Transportation and Infrastructure, Washington, DC, September 29, 2010.
- November 1989
- Background Note
R. Fox Testimony Before the U.S. House Armed Services Committee
By: J. Ronald Fox
Fox, J. Ronald. "R. Fox Testimony Before the U.S. House Armed Services Committee." Harvard Business School Background Note 390-081, November 1989.
- 2015
- Government Testimony
Testimony to the U.S. House of Representatives on Healthcare, 2015
By: Leemore S. Dafny
- 1987
- Other Unpublished Work
Testimony on Evaluating the Management of the Diablo Canyon Nuclear Power Project
By: J. Ronald Fox
- fall 2002
- Article
Science and Medicine in Court: Expert Testimony in the German Thalidomide Trial
By: Arthur A. Daemmrich
Daemmrich, Arthur A. "Science and Medicine in Court: Expert Testimony in the German Thalidomide Trial." Chemical Heritage, no. 20 (fall 2002): 12–13, 28–33.
- 2024
- Government Testimony
Budget Committee Testimony on Riskier Business: How Climate Is Already Challenging Insurance Markets
By: Ishita Sen
Sen, Ishita. "Budget Committee Testimony on Riskier Business: How Climate Is Already Challenging Insurance Markets." Government Testimony, United States Senate, Committee on the Budget, June 2024.
- 28 Feb 2019
- Other Presentation
Perspectives on Chinese Investment in the United States: Testimony for the USCC
By: William C. Kirby
Kirby, William C. "Perspectives on Chinese Investment in the United States: Testimony for the USCC." Hearing on 'Risks, Rewards, and Results: U.S. Companies in China and Chinese Companies in the United States', U.S.-China Economic and Security Review Commission (USCC), Washington, DC, February 28, 2019.
- 1989
- Other Unpublished Work
Congressional Testimony on Dealing with Persistent Acquisition Problems - U.S. Senate, Committee on Armed Services
By: J. Ronald Fox
- 1988
- Other Unpublished Work
Congressional Testimony On Dealing with Cost Overruns and Schedule Slippages - U.S. Senate, Committee on Armed Services
By: J. Ronald Fox
- 1990
- Other Unpublished Work
Congressional Testimony on Defense Acquisition Reform - U.S. House of Representatives Committee on Armed Services, Investigations Subcommittee
By: J. Ronald Fox
Keywords: National Security; Contracts; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States
Fox, J. Ronald. "Congressional Testimony on Defense Acquisition Reform - U.S. House of Representatives Committee on Armed Services, Investigations Subcommittee." U.S. Government Printing Office, Washington, D.C., 1990.
- 2018
- Government Testimony
Health Care Industry Consolidation: What Is Happening, Why It Matters, and What Public Agencies Might Want to Do About It
By: Leemore S. Dafny
Dafny, Leemore S. "Health Care Industry Consolidation: What Is Happening, Why It Matters, and What Public Agencies Might Want to Do About It." Government Testimony, U.S. House of Representatives, Committee on Energy and Commerce, Subcommittee on Oversight and Investigations, Washington, DC, February 2018.
- 2009
- Comment
Testimony on 'The World Bank's Disclosure Policy Review, and the Role of Democratic Participatory Processes in Achieving Successful Development Outcomes'
By: Alnoor Ebrahim
Ebrahim, Alnoor. "Testimony on 'The World Bank's Disclosure Policy Review, and the Role of Democratic Participatory Processes in Achieving Successful Development Outcomes'." United States House Committee on Financial Services, Hearing (2009).
- 1988
- Other Unpublished Work
Congressional Testimony on Defense Acquisition Policy - U.S. House of Representatives, Committee on Armed Services, Subcommittee on Acquisition Policy
By: J. Ronald Fox
- October 2010
- Supplement
Toyota Recalls (B): Mr. Toyoda Goes to Washington
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (B): Mr. Toyoda Goes to Washington." Harvard Business School Supplement 511-041, October 2010.
- March 1976 (Revised June 1993)
- Case
Communications Satellite Corp.
Describes the FCC hearings which were designed to determine Comsat's cost of equity. Comsat's risks are examined, and expert testimony is given. Objective of the case is to estimate Comsat's cost of equity. View Details
Mullins, David W., Jr. "Communications Satellite Corp." Harvard Business School Case 276-195, March 1976. (Revised June 1993.)
- 18 Jun 2007
- Op-Ed
Leveling the Executive Options Playing Field
Harvard Business School professor Mihir A. Desai argues that investors and regulators are served poorly by the U.S. corporate financial reporting system, which allows companies to declare different profit figures to the IRS than they report to shareholders. In View Details
Keywords: by Mihir Desai