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- June 2010
- Case
Playa Dorada Tennis Club: Expansion Strategy
By: W. Earl Sasser Jr. and Brent Kazan
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
Keywords: Service Operations; Planning; Price; Expansion; Tourism Industry; Accommodations Industry; Travel Industry; Florida
Sasser, W. Earl, Jr., and Brent Kazan. "Playa Dorada Tennis Club: Expansion Strategy." Harvard Business School Brief Case 104-221, June 2010.
- September 2017 (Revised June 2019)
- Case
The ABN AMRO World Tennis Tournament
By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details
Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry
Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- June 2019 (Revised May 2022)
- Case
Roger Federer's TEAM8: Launching the Laver Cup
By: Anita Elberse
Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest... View Details
Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry
Elberse, Anita. "Roger Federer's TEAM8: Launching the Laver Cup." Harvard Business School Case 519-093, June 2019. (Revised May 2022.)
- June 2010
- Teaching Note
Playa Dorada Tennis Club: Expansion Strategy (Brief Case)
By: W. Earl Sasser Jr. and Brent Kazan
Teaching Note for 4221. View Details
- June 2010
- Supplement
Playa Dorada Tennis Club: Expansion Strategy, Spreadsheet Supplement (Brief Case)
By: W. Earl Sasser, Jr. and Brent Kazan
- June 2010
- Supplement
Playa Dorada Tennis Club: Expansion Strategy, Faculty Spreadsheet Supplement (Brief Case)
By: W. Earl Sasser, Jr. and Brent Kazan
- 2010
- Case
Playa Dorado
By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
When Serena Williams took Centre Court at Wimbledon on July 3, 2004, few gave her opponent, 17-year-old Russian star Maria Sharapova, much of a chance. But Sharapova took the Ladies' Singles championship in straight sets, catapulting her into superstardom in the worlds... View Details
- September 1973 (Revised October 1980)
- Case
Sea Pines Racquet Club
By: W. Earl Sasser
The student is required to develop a strategy for a tennis club of a large resort area. The tennis director must decide how many courts he needs to build within the next three years, what surface they should have, and how much he should charge for their use.... View Details
Keywords: Price; Service Operations; Organizations; Performance Capacity; Planning; Strategy; Accommodations Industry; Sports Industry
Sasser, W. Earl. "Sea Pines Racquet Club." Harvard Business School Case 674-011, September 1973. (Revised October 1980.)
- July 2008 (Revised September 2010)
- Case
Sony Ericsson WTA Tour (A)
By: Jay W. Lorsch and Kaitlyn Simpson
Larry Scott, the new CEO of the Women's Tennis Association, arrives amidst turmoil. Players and tournaments clash over opposing interests. As a result, the board members who represent them are equally divided and feel conflicted about their role. They aren't sure how... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Business and Stakeholder Relations; Conflict of Interests; Cooperation; Sports Industry
Lorsch, Jay W., and Kaitlyn Simpson. "Sony Ericsson WTA Tour (A)." Harvard Business School Case 409-018, July 2008. (Revised September 2010.)
- February 2017 (Revised September 2017)
- Case
Bringing Digital to Wimbledon
By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Gourville, John T., and David Arnold. "Bringing Digital to Wimbledon." Harvard Business School Case 517-093, February 2017. (Revised September 2017.)
- February 1999
- Case
Sports Agents: Is There a Firm Advantage?
By: Stephen A. Greyser and Brian R. Harris
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the... View Details
Keywords: Decision Choices and Conditions; Knowledge Management; Marketing Communications; Marketing Strategy; Organizational Structure
Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.
- November 2013
- Case
Canyon-Agassi Investing in Charter Schools
By: Nicolas P. Retsinas, Nicole Shomair, Vernon Beckford and Lisa Strope
After an unusual round of doubles in May 2011, real estate investor Bobby Turner, Managing Partner, Canyon-Agassi Charter School Facilities Fund (CACSFF) and Chairman, CEO, and Co-Founder of Canyon Capital Realty Advisors, found himself at a loss for words. Turner was... View Details
Keywords: Charter Schools; Real Estate; Fund Raising; Social Entrepreneurship; Education; Real Estate Industry; United States
Retsinas, Nicolas P., Nicole Shomair, Vernon Beckford, and Lisa Strope. "Canyon-Agassi Investing in Charter Schools." Harvard Business School Case 214-033, November 2013.
- 07 Mar 2017
- First Look
First Look at New Research, March 7
location. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817063-PDF-ENG Harvard Business School Case 517-093 Bringing Digital to Wimbledon It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn View Details
Keywords: Sean Silverthorne
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Marketing a Champion (A) Harvard Business School Case 507-065 In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International... View Details
Keywords: Martha Lagace
- August 2014
- Case
Four Products: Predicting Diffusion (2014)
By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket.
These four products form the basis to assess the drivers of new product adoption. In... View Details
- July 2021
- Article
Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences
By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips
The current research explores how local racial diversity affects Whites’ efforts to structure their local communities to avoid incidental intergroup contact. In two experimental studies (N=509; Studies 1a-b), we consider Whites’ choices to structure a fictional,... View Details
Keywords: Segregration; Structural/institutional Racism; Organizational Exclusion; Diversity; Race; Organizations; Local Range; Prejudice and Bias
Anicich, Eric, Jon M. Jachimowicz, Merrick Osborne, and L. Taylor Phillips. "Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences." Art. 104117. Journal of Experimental Social Psychology 95 (July 2021).
- September 2020
- Case
Disrupting Justice at RightNow: Persevere, Pivot or Perish
By: Shikhar Ghosh and Amir Reza Rezvani
The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details
Keywords: Legal Aspects Of Business; Startup; Teams; Pivot; Financing; Entrepreneurship; Law; Venture Capital; Business Startups; Financing and Loans; Business Model; Organizational Change and Adaptation; Legal Services Industry; Germany
Ghosh, Shikhar, and Amir Reza Rezvani. "Disrupting Justice at RightNow: Persevere, Pivot or Perish." Harvard Business School Case 821-027, September 2020.