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October 2024 (Revised April 2025)
Case

Nvidia

By: Andy Wu and Matt Higgins

This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details

Keywords: Strategy; Technological Innovation; AI and Machine Learning; Product Development; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; China; Taiwan

October 2024
Background Note

The Semiconductor Industry

By: Andy Wu, Steve Blank and Matt Higgins

The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details

Keywords: Strategy; Supply Chain; Product Design; Customer Value and Value Chain; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; China; Taiwan

June 2023 (Revised January 2024)
Case

Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion

By: William C. Kirby and Noah B. Truwit

On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company’s ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the... View Details

Keywords: Geopolitical Units; Government and Politics; Government Legislation; Expansion; Market Entry and Exit; Semiconductor Industry; Taiwan; United States

June 2023
Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details

Keywords: Geopolitical Units; Government and Politics; Competition; Production; Disruption; Manufacturing Industry; Manufacturing Industry; Taiwan; Taiwan Strait; China

February 2021 (Revised September 2021)
Case

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby, John P. McHugh and Noah B. Truwit

Keywords: Semiconductors; Geopolitics; Industrial Policy; Information Technology; Innovation Strategy; Competition; Strategy; Semiconductor Industry; Taiwan

November 2019 (Revised January 2020)
Supplement

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)

By: William C. Kirby, Billy Chan and Dawn H. Lau

After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its... View Details

Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China

November 2016 (Revised July 2019)
Case

Lenovo to Buy IBM PC: Integration Challenges

By: David G. Fubini and Christine Snively

In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s PC division. At the time, few industry observers were optimistic about the merger of these entities with seemingly opposite company cultures. How should the two entities plan to... View Details

Keywords: Integration; Strategy; Organizational Culture; Computer Industry; Technology Industry; United States; China

17 Jul 2014
Panel Discussion

Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

By: Jodi L. Short and Michael W. Toffel

Summer 2014
Article

Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

By: Howard H. Yu and Willy C. Shih

The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details

Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan

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April 2014
Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby and Erica M. Zendell

September 2013
Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai

To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details

July 2013 (Revised July 2013)
Case

Powerchip Semiconductor Corporation

By: Willy Shih and Chen-Fu Chien

Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive... View Details

Keywords: Industry Structures; Organizational Structure; Partners and Partnerships; Competition; Horizontal Integration; Vertical Integration; Semiconductor Industry; Taiwan

2013
Chapter

Global Business Across the Taiwan Strait: The Case of the Taiwan Semiconductor Manufacturing Company Limited

By: William C. Kirby

December 2012 (Revised April 2025)
Case

AmTran Technology Ltd.

By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson

As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

May 2012
Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman

The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan

May 2012 (Revised September 2012)
Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim

After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details

Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan

2011
Teaching Note

Founder's Group Diversification (TN)

By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao

Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also... View Details

Keywords: Strategy Management; China; Computers ＆ Electronics; China

2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details

Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Japan; Taiwan; Europe; Asia

2011
Case

Founder's Group Diversification

By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao

Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also... View Details

Keywords: Strategy Management; China

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