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Taboo
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- December 2020 (Revised March 2022)
- Case
Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)
By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller
An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details
- March 2020 (Revised November 2020)
- Case
Thinx, Inc.—Breaking Barriers in Feminine Care
By: Rembrand Koning, Elie Ofek and Nicole Keller
An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details
- October 2012
- Article
The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo
By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that... View Details