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Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
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- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- May 1994 (Revised September 1994)
- Case
STAR TV (A)
By: Michael Y. Yoshino and J. Peter Williamson
Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details
Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States
Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
- October 2012
- Case
Lin TV Corp
By: David Scharfstein, Erik Stafford and Joel Heilprin
This case considers the valuation of Lin TV, a publicly-traded company with 30 TV stations. The case highlights how a change in operating strategy can enhance the firm's value, and considers the effect of consolidation within the industry on firm value. View Details
Keywords: Valuation; Acquisitions; Synergy; Broadcasting; Entertainment; Entertainment and Recreation Industry; North and Central America
Scharfstein, David, Erik Stafford, and Joel Heilprin. "Lin TV Corp." Harvard Business School Case 213-065, October 2012.
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
- 19 Nov 2019
- News
Do TV Debates Sway Voters?
- December 1997 (Revised January 1998)
- Case
STAR TV (F)
By: Michael Y. Yoshino and Cate Reavis
Keywords: Media and Broadcasting Industry
Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
- May 1994 (Revised September 1994)
- Case
STAR TV (B)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (B)." Harvard Business School Case 394-213, May 1994. (Revised September 1994.)
- June 2000 (Revised February 2003)
- Case
Must Zee TV
By: Bharat N. Anand and Tarun Khanna
Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent... View Details
Keywords: Corporate Strategy; Multinational Firms and Management; Developing Countries and Economies; Copyright; Media and Broadcasting Industry; Entertainment and Recreation Industry
Anand, Bharat N., and Tarun Khanna. "Must Zee TV." Harvard Business School Case 700-122, June 2000. (Revised February 2003.)
- May 1994
- Supplement
STAR TV (D1)
By: J. Peter Williamson and Michael Y. Yoshino
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (D1)." Harvard Business School Supplement 394-215, May 1994.
- May 1994 (Revised September 1994)
- Case
STAR TV (C)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (C)." Harvard Business School Case 394-214, May 1994. (Revised September 1994.)
- June 1994
- Case
STAR TV (E)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (E)." Harvard Business School Case 394-222, June 1994.
- May 1994
- Supplement
STAR TV (D2)
By: J. Peter Williamson and Michael Y. Yoshino
Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (D2)." Harvard Business School Supplement 394-216, May 1994.
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
- August 2000 (Revised August 2005)
- Case
STAR TV in 1993
Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or... View Details
Keywords: Integration; Adaptation; Globalization; Television Entertainment; Telecommunications Industry
Ghemawat, Pankaj, and Timothy J. Keohane. "STAR TV in 1993." Harvard Business School Case 701-012, August 2000. (Revised August 2005.)
- August 2005
- Case
Star TV in 2000
Ghemawat, Pankaj. "Star TV in 2000." Harvard Business School Case 706-418, August 2005.
- March 2005
- Teaching Note
Must Zee TV (TN)
By: Bharat N. Anand
Teaching Note to (9-700-122). View Details
- October 1998
- Case
Star TV in India--1998
By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
Khanna, Tarun, Geetu S Karnani, and Tanya Z Haider. "Star TV in India--1998." Harvard Business School Case 799-049, October 1998.