Publications

Publications

Filter Results: (9) Arrow Down

Show Results For

Page 1 of 9 Results
  • January 2015 (Revised November 2016)
  • Case

Stella McCartney

By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details
Keywords: Luxury; Luxury Brand; Luxury Fashion; Fashion; Sustainability; Social Corporate Responsibility; Marketing Partnerships; Entrepreneurship; Cause Marketing; Ethical Marketing; Charity Goods; Sustainable Fashion; Ethical Fashion; Designer Brand; Stella McCartney; Brand Positioning; Growth Strategy; Brand Extension; Brand Communication; Kering Group; H＆M; Adidas; Product Positioning; Business Conglomerates; Competitive Advantage; Environmental Sustainability; Brands and Branding; Fashion Industry; Apparel and Accessories Industry
Related
  • 09 Sep 2015
  • Cold Call Podcast

Cold Calling Stella McCartney

  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and... View Details
Keywords: by Brian Kenny; Fashion
  • 21 Apr 2015
  • First Look

First Look: April 21

markets while it declined in the U.S.? What were the implications of the change in marketing strategy to Godiva's brand image? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515059-PDF-ENG Harvard Business School Case 515-075 View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 08 Apr 2019
  • Sharpening Your Skills

The Life of Luxury and How to Sell It

Aesthetics to Budding Business LeadersPauline Brown, a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, teaches a course called The Business of Aesthetics. Stella View Details
Keywords: by Sean Silverthorne; Auto; Retail; Fashion
  • 19 Mar 2018
  • Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

your values Stella McCartney Combines High Fashion with Environmental Values Fashion designer Stella McCartney shows that luxury and... View Details
Keywords: by Sean Silverthorne; Energy
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

entrepreneur in the Deep South at the turn of the century, against all odds. Professor Nancy Koehn describes Walker’s inspiring real life story of making good on her own unique American dream.     Cold Calling Stella View Details
Keywords: Re: Multiple Faculty