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November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

March 2019 (Revised May 2019)
Case

Space Angels, Multiple Equilibria, and Financing the Space Economy

By: Matthew C. Weinzierl and Alissa Haddaji

Chad Anderson had reason to be proud of his young space-focused investment firm, Space Angels. Since becoming CEO, Anderson had overseen growth along multiple dimensions, and Space Angels was “the preeminent name in space finance” according to one prominent space... View Details

Keywords: Space Economy; Venture Capital; Entrepreneurship; Strategy; Business Model; Aerospace Industry

February 12, 2021
Article

The Commercial Space Age Is Here

By: Matt Weinzierl and Mehak Sarang

In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details

Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry

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May 2021
Case

The International Space Station, Principal-Agent Problems, and NASA's Quest to Keep Humans in Space

By: Matthew Weinzierl and Mehak Sarang

In building the International Space Station (ISS), NASA opened the door to the development of a robust in-space economy in low-Earth Orbit, and yet the decision to build the station, and continue to extend its lifetime, placed a huge burden on NASA’s Human Spaceflight... View Details

Keywords: Aerospace; Nasa; Space Economy; Principal-agent Theory; Policy; Commercialization; Aerospace Industry

April 2020 (Revised October 2021)
Case

SpaceX, Economies of Scale, and a Revolution in Space Access

By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang

From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details

Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry

September 2018
Case

OYO: Creating Effective Spaces

By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo

Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details

Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia

September 2021 (Revised December 2021)
Case

Spire, the CubeSat Revolution, and the Government as a Space Data Customer

By: Matthew Weinzierl, Mehak Sarang and Brendan L. Rosseau

This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the... View Details

Keywords: Space; Government Contracting; Remote Sensing; Satellites; Business Startups; Public Sector; Cost vs Benefits; Competition; Weather; Forecasting and Prediction

January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

June 2021
Technical Note

SPAC Space

By: John R. Wells and Benjamin Weinstock

In 2020, over half of all initial public offerings (IPOs) in the United States were special purpose acquisition companies (SPACs), blank-check companies that typically had two years to find a business to take public, usually through a reverse merger. Together, 248... View Details

Keywords: Special Purpose Acquisition Companies; SPACs; Mergers and Acquisitions; Going Public; Initial Public Offering; Investment; Strategy

2019
Working Paper

‘Organizing’, ‘Innovating’ and ‘Managing’ in Complexity Space

By: Michael C. Moldoveanu

We two-dimensional measure of organizational complexity that distinguishes between the informational and computational dimensions of complexity and aims to function as a maximally context-invariant environment for posing fundamental questions about organizational... View Details

Keywords: Organizational Dynamics; Organizations; Complexity; Adaptation; Innovation and Invention

Article

Design Physical and Digital Spaces to Foster Inclusion

By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips

Often, strategies around making organizations more anti-racist focus on changing hearts and minds. Sometimes this isn’t enough, however, and can result in backlash or increased self-segregation among white employees. In these situations, leaders should consider using... View Details

Keywords: Anti-racism; Inclusion; Work Environment; Organizational Culture; Diversity; Change Management

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30 Jul 2019
Working Paper Summaries

‘Organizing’, ‘Innovating’, and ‘Managing’ in Complexity Space

Keywords: by Michael C. Moldoveanu

December 2020 (Revised March 2021)
Case

Made In Space, Expectations Management, and the Business of In-Space Manufacturing

By: Matthew C. Weinzierl and Mehak Sarang

After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained... View Details

Keywords: Aerospace; Space; Space Economy; 3D Printing; Manufacturing; Public-private Partnership; Partners and Partnerships; Strategy; Business and Government Relations; Aerospace Industry; Manufacturing Industry

19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

South Asia Institute and Jorge Paulo Lemann Professor at Harvard Business School, has been studying and writing about India’s space program for many years and is part of a space research working group led... View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

Teaching Interest

MBA Elective Curriculum: Mastering Strategy Execution

By: Robert Simons

This course teaches future general managers, entrepreneurs, and consultants how to execute strategy and deliver results. Using readings, exercises, and case studies in industries as diverse as healthcare space exploration, and software development, you will learn to... View Details

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

77 percent of its profits from outside North America. But Goizueta's strategy soon ran into trouble, due in large part to the Asian currency crisis. By the end of 1999, when Douglas Daft took the reins, earnings had slumped, and Coke's... View Details

Keywords: by Pankaj Ghemawat

April 2009
Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Supplements the (A) case. View Details

Keywords: Network Effects; Networks; Strategy; Telecommunications Industry

April 2009
Case

Symbian, Google & Apple in the Mobile Space (A)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Symbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors. View Details

Keywords: Decision Choices and Conditions; Distribution; Competitive Strategy; Mobile and Wireless Technology; Applications and Software

Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details

Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition

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June 2010
Case

Playa Dorada Tennis Club: Expansion Strategy

By: W. Earl Sasser Jr. and Brent Kazan

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Service Operations; Planning; Price; Expansion; Tourism Industry; Accommodations Industry; Travel Industry; Florida

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