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- Faculty Publications (3)
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- All HBS Web (6)
- Faculty Publications (3)
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- January 2017
- Case
SoulCycle
By: David Collis, Eric Van den Steen and Ashley Hartman
Co-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer... View Details
Keywords: SoulCycle; Flywheel; Spinning; Indoor Cycling; Boutique Fitness; Fitness; Health Clubs; Community Engagement; Strategy; Business Strategy; Corporate Strategy; Expansion; Competitive Advantage; Competitive Strategy; Segmentation; Health Industry; Sports Industry
Collis, David, Eric Van den Steen, and Ashley Hartman. "SoulCycle." Harvard Business School Case 717-454, January 2017.
- February 2018 (Revised January 2020)
- Case
SoulCycle: The Road Ahead
By: Ashish Nanda, Eric Van den Steen and Jeffrey Boyar
Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would “empower riders in an immersive fitness experience.” By early 2015, SoulCycle had grown to 38... View Details
Keywords: Fitness; Fitness Industry; Exercise; Cycling; Boutique Fitness; Exit Strategy; Growth; Bicycles; Retail; Pricing; Community; SoulCycle; Vision; Health; Leadership; Strategy; Marketing; Decision Making; Health Industry; United States
Nanda, Ashish, Eric Van den Steen, and Jeffrey Boyar. "SoulCycle: The Road Ahead." Harvard Business School Case 718-499, February 2018. (Revised January 2020.)
- 27 Sep 2019
- News
WeWork Should Never Have Been a Unicorn
SoulCycle: The Road Ahead
Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would "empower riders in an immersive fitness experience." By early 2015, SoulCycle had grown to... View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
attracted a flock of competitors: NordicTrack and Bowflex, established home equipment providers, along with SoulCycle and Exxentric’s Flywheel, began marketing their own interactive workouts. Dolan says Peloton also hurt itself by... View Details
- 13 Jun 2017
- Blog Post
7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level
companies now. i.e. This is bigger than just you. Interested in learning more about the MS/MBA? Here are four things you need to know. -- Anita Mehrotra is a Class of 2018 HBS student (Section I!) and was previously a data scientist at Accenture Tech Labs and... View Details