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  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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  • March 2014 (Revised May 2014)
  • Teaching Note

Demarketing Soda in New York City

By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
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  • January 1978
  • Case

Caustic Soda in Japan (B)

By: Louis T. Wells Jr.
Keywords: Chemical Industry; Japan
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  • March 1978 (Revised February 1991)
  • Case

Caustic Soda in Japan (A)

By: Louis T. Wells Jr.
Keywords: Chemicals; Chemical Industry; Japan
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  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

strategy, which has become increasingly blatant about gender since the soda hit the market in 2005. Last March, Coke Zero launched the "It's Not Your Fault" marketing campaign. "We're talking to men more overtly with 'It's... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 13 Aug 2001
  • Lessons from the Classroom

Parents’ Guide to Harvard Business School

Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine? It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of... View Details
Keywords: by Sean Silverthorne
  • March–April 2012
  • Article

The Genesis and Dynamics of Organizational Networks

By: Gautam Ahuja, Guiseppe Soda and Akbar Zaheer
An extensive body of knowledge exists on network outcomes and on how network structures may contribute to the creation of outcomes at different levels of analysis, but less attention has been paid to understanding how and why organizational networks emerge, evolve, and... View Details
Keywords: Economic Sociology; Economics And Organization; Social Networks; Organization And Management Theory; Interorganizatonal Relationships; Networks; Strategy; Change
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  • 17 Jun 2014
  • First Look

First Look: June 17

School Case 314-005 Equity Awards at GulfShore Rigging No abstract available. Purchase this case: http://hbr.org/product/equity-awards-at-gulfshore-rigging/an/314005-PDF-ENG Harvard Business School Case 514-003 Demarketing Soda in New... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

Fellow Marco Piovesan, whose research on how temptation influences work productivity included field experiments with children tempted by soda and candy at an Italian summer camp. "Understanding where these preferences and their behavior... View Details
Keywords: by Carmen Nobel

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