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      • Faculty Publications  (264)

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      • April 2025
      • Article

      Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

      By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
      Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
      Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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      Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
      • March 2025
      • Case

      Calyx Global: Rating Carbon Credits

      By: Michael W. Toffel and Adam Chen
      This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
      Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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      Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
      • March 2025
      • Article

      Boomerasking: Answering Your Own Questions

      By: Alison Wood Brooks and Michael Yeomans
      Humans spend much of their lives in conversation, where they tend to hold many simultaneous motives. We examine two fundamental desires: to be responsive to a partner and to disclose about oneself. We introduce one pervasive way people attempt to reconcile these... View Details
      Keywords: Interpersonal Communication; Motivation and Incentives; Perception; Behavior
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      Brooks, Alison Wood, and Michael Yeomans. "Boomerasking: Answering Your Own Questions." Journal of Experimental Psychology: General 154, no. 3 (March 2025): 864–893.
      • March 2025
      • Article

      Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

      By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
      Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
      Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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      Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
      • 2025
      • Working Paper

      A Cognitive Theory of Reasoning and Choice

      By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer
      We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details
      Keywords: Cognition and Thinking; Perception; Decision Choices and Conditions
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      Bordalo, Pedro, Nicola Gennaioli, Giacomo Lanzani, and Andrei Shleifer. "A Cognitive Theory of Reasoning and Choice." NBER Working Paper Series, No. 33466, February 2025.
      • January 2025
      • Case

      Transforming Talent at Teach For Taiwan

      By: Juan Alcácer and Chi Kuan
      The Teach For Taiwan (TFT) case follows founder Anting Liu as she considers how to scale the nonprofit’s talent strategy after a decade of impact in rural education. TFT recruits high-potential young professionals into a 2-year teaching fellowship, aiming to address... View Details
      Keywords: Teaching; Talent and Talent Management; Leadership Development; Growth and Development Strategy; Mission and Purpose; Nonprofit Organizations; Education Industry; Taiwan
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      Alcácer, Juan, and Chi Kuan. "Transforming Talent at Teach For Taiwan." Harvard Business School Case 725-387, January 2025.
      • January 2025
      • Case

      Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions

      By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
      John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details
      Keywords: Conflict Resolution; Perspective Taking; Liabilities; Family Business; Family Ownership; Business Growth and Maturation; Alignment; Cooperation; Attitudes; Behavior; Cognition and Thinking; Conflict Management; Conflict of Interests; Power and Influence; Perception; Trust; Perspective; Motivation and Incentives; Happiness; Identity; Goals and Objectives; Legal Liability; Contracts; Fairness; Values and Beliefs; Governance Controls; Governing Rules, Regulations, and Reforms; Family and Family Relationships; Manufacturing Industry; Germany
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      Cohen, Lauren, Octavian Graf Pilati, and Sophia Pan. "Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions." Harvard Business School Case 225-054, January 2025.
      • January–February 2025
      • Article

      Why People Resist Embracing AI

      By: Julian De Freitas
      The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Perception
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      De Freitas, Julian. "Why People Resist Embracing AI." Harvard Business Review 103, no. 1 (January–February 2025): 52–56.
      • November–December 2024
      • Article

      Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups

      By: Aneesh Rai, Edward H. Chang, Erika Kirgios and Katherine L. Milkman
      Why do some homogeneous groups face backlash for lacking diversity, whereas others escape censure? We show that a homogeneous group’s size changes how it is perceived and whether decision makers pursue greater diversity in its ranks. We theorize that people make... View Details
      Keywords: Diversity; Perception; Decision Making; Groups and Teams; Selection and Staffing; Size
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      Rai, Aneesh, Edward H. Chang, Erika Kirgios, and Katherine L. Milkman. "Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups." Organization Science 35, no. 6 (November–December 2024): 1990–2015.
      • November 2024
      • Article

      Perceptions About Monetary Policy

      By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
      We estimate perceptions about the Federal Reserve’s monetary policy rule from panel data on professional forecasts of interest rates and macroeconomic conditions. The perceived dependence of the federal funds rate on economic conditions varies substantially over time,... View Details
      Keywords: Monetary Policy; Policy; Interest Rates; Perception; Economy; Forecasting and Prediction
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      Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Perceptions About Monetary Policy." Quarterly Journal of Economics 139, no. 4 (November 2024): 2227–2278.
      • Fall 2024
      • Article

      The Problem of Good Conduct Among Financial Advisers

      By: Mark Egan, Gregor Matvos and Amit Seru
      Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details
      Keywords: Personal Finance; Behavioral Finance; Trust; Financial Services Industry
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      Egan, Mark, Gregor Matvos, and Amit Seru. "The Problem of Good Conduct Among Financial Advisers." Journal of Economic Perspectives 38, no. 4 (Fall 2024): 193–210.
      • 2025
      • Working Paper

      Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

      By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
      As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
      Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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      De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
      • 2024
      • Working Paper

      Changing Perceptions and Post-Pandemic Monetary Policy

      By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
      We document that the Fed’s perceived monetary policy response to inflation shifted materially over the post-pandemic period. In forward-looking policy rules estimated from surveys of macroeconomic forecasters, the inflation coefficient rose significantly after liftoff... View Details
      Keywords: Policy; Inflation and Deflation; Interest Rates; Perception; Government Administration
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      Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Changing Perceptions and Post-Pandemic Monetary Policy." Working Paper, September 2024.
      • 2024
      • Working Paper

      Immodest Victims: Victims Who Broadcast Their Victimization Are Seen as Less Morally Virtuous

      By: Nathan Dhaliwal, Jillian J. Jordan, Anoushka Kiyawat and Pat Barclay
      How do people evaluate victims who advertise their victim status? Because such broadcasting can elicit sympathy and support, we propose that declining to broadcast serves as a costly act of modesty: one is withholding a fact about oneself that could garner resources... View Details
      Keywords: Public Opinion; Communication; Perception; Reputation
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      Dhaliwal, Nathan, Jillian J. Jordan, Anoushka Kiyawat, and Pat Barclay. "Immodest Victims: Victims Who Broadcast Their Victimization Are Seen as Less Morally Virtuous." Working Paper, August 2024.
      • August 20, 2024
      • Article

      Sexual Assault Victims Face a Penalty for Adjacent Consent

      By: Jillian J. Jordan and Roseanna Sommers
      Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
      Keywords: Perception; Prejudice and Bias; Moral Sensibility; Crime and Corruption; Social Issues
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      Jordan, Jillian J., and Roseanna Sommers. "Sexual Assault Victims Face a Penalty for Adjacent Consent." Proceedings of the National Academy of Sciences 121, no. 34 (August 20, 2024).
      • July 2024
      • Article

      A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior

      By: Katherine B. Coffman, Paola Ugalde Araya and Basit Zafar
      Many decisions—such as what educational or career path to pursue—are dynamic in nature, with individuals receiving feedback at one point in time and making decisions later. Using a controlled experiment, with two sessions one week apart, we analyze the dynamic effects... View Details
      Keywords: Feedback; Beliefs; Stereotypes; Self-assessment; Gender Gap; Gender; Equality and Inequality; Perception; Decision Choices and Conditions
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      Coffman, Katherine B., Paola Ugalde Araya, and Basit Zafar. "A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior." Economic Inquiry 62, no. 3 (July 2024): 957–983.
      • July, 2024
      • Article

      Consumer Protection in an Online World: An Analysis of Occupational Licensing

      By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
      We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
      Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
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      Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." American Economic Journal: Applied Economics 16, no. 3 (July, 2024): 549–579.
      • July 1, 2024
      • Article

      Research: Speed Matters When Companies Respond to Social Issues

      By: Alison Wood Brooks, Jimin Nam, Maya Balakrishnan and Julian De Freitas
      Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research shows that timing matters: consumers perceive a relationship between speed and authenticity, and discount... View Details
      Keywords: Perception; Social Issues; Public Opinion; Communication Strategy
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      Brooks, Alison Wood, Jimin Nam, Maya Balakrishnan, and Julian De Freitas. "Research: Speed Matters When Companies Respond to Social Issues." Harvard Business Review (website) (July 1, 2024).
      • June 2024
      • Article

      Stereotypes and Belief Updating

      By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
      We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the... View Details
      Keywords: Beliefs; Stereotypes; Self-assessment; Performance Evaluation; Gender; Cognition and Thinking; Perception; Knowledge Sharing
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      Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Journal of the European Economic Association 22, no. 3 (June 2024): 1011–1054.
      • June 2024
      • Article

      The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity

      By: Devon Proudfoot, Zachariah Berry, Edward H. Chang and Min B. Kay
      Despite mixed evidence for the relationship between demographic diversity and creativity, we propose that observers hold a lay belief that demographic diversity increases creativity and apply this lay belief in judgments about teams and their creative work. Across... View Details
      Keywords: Diversity; Race; Gender; Groups and Teams; Perception; Creativity
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      Proudfoot, Devon, Zachariah Berry, Edward H. Chang, and Min B. Kay. "The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity." Management Science 70, no. 6 (June 2024): 3879–3901.
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