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- April 2025
- Article
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
- March 2025
- Case
Calyx Global: Rating Carbon Credits
By: Michael W. Toffel and Adam Chen
This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
- March 2025
- Article
Boomerasking: Answering Your Own Questions
By: Alison Wood Brooks and Michael Yeomans
Humans spend much of their lives in conversation, where they tend to hold many simultaneous motives. We examine two fundamental desires: to be responsive to a partner and to disclose about oneself. We introduce one pervasive way people attempt to reconcile these... View Details
Brooks, Alison Wood, and Michael Yeomans. "Boomerasking: Answering Your Own Questions." Journal of Experimental Psychology: General 154, no. 3 (March 2025): 864–893.
- March 2025
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
- 2025
- Working Paper
A Cognitive Theory of Reasoning and Choice
By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer
We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details
Bordalo, Pedro, Nicola Gennaioli, Giacomo Lanzani, and Andrei Shleifer. "A Cognitive Theory of Reasoning and Choice." NBER Working Paper Series, No. 33466, February 2025.
- January 2025
- Case
Transforming Talent at Teach For Taiwan
By: Juan Alcácer and Chi Kuan
The Teach For Taiwan (TFT) case follows founder Anting Liu as she considers how to scale the nonprofit’s talent strategy after a decade of impact in rural education. TFT recruits high-potential young professionals into a 2-year teaching fellowship, aiming to address... View Details
Keywords: Teaching; Talent and Talent Management; Leadership Development; Growth and Development Strategy; Mission and Purpose; Nonprofit Organizations; Education Industry; Taiwan
Alcácer, Juan, and Chi Kuan. "Transforming Talent at Teach For Taiwan." Harvard Business School Case 725-387, January 2025.
- January 2025
- Case
Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions
By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details
Keywords: Conflict Resolution; Perspective Taking; Liabilities; Family Business; Family Ownership; Business Growth and Maturation; Alignment; Cooperation; Attitudes; Behavior; Cognition and Thinking; Conflict Management; Conflict of Interests; Power and Influence; Perception; Trust; Perspective; Motivation and Incentives; Happiness; Identity; Goals and Objectives; Legal Liability; Contracts; Fairness; Values and Beliefs; Governance Controls; Governing Rules, Regulations, and Reforms; Family and Family Relationships; Manufacturing Industry; Germany
Cohen, Lauren, Octavian Graf Pilati, and Sophia Pan. "Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions." Harvard Business School Case 225-054, January 2025.
- January–February 2025
- Article
Why People Resist Embracing AI
The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal... View Details
De Freitas, Julian. "Why People Resist Embracing AI." Harvard Business Review 103, no. 1 (January–February 2025): 52–56.
- November–December 2024
- Article
Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups
By: Aneesh Rai, Edward H. Chang, Erika Kirgios and Katherine L. Milkman
Why do some homogeneous groups face backlash for lacking diversity, whereas others escape censure? We show that a homogeneous group’s size changes how it is perceived and whether decision makers pursue greater diversity in its ranks. We theorize that people make... View Details
Rai, Aneesh, Edward H. Chang, Erika Kirgios, and Katherine L. Milkman. "Group Size and Its Impact on Diversity-Related Perceptions and Hiring Decisions in Homogeneous Groups." Organization Science 35, no. 6 (November–December 2024): 1990–2015.
- November 2024
- Article
Perceptions About Monetary Policy
By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
We estimate perceptions about the Federal Reserve’s monetary policy rule from panel data on professional forecasts of interest rates and macroeconomic conditions. The perceived dependence of the federal funds rate on economic conditions varies substantially over time,... View Details
Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Perceptions About Monetary Policy." Quarterly Journal of Economics 139, no. 4 (November 2024): 2227–2278.
- Fall 2024
- Article
The Problem of Good Conduct Among Financial Advisers
By: Mark Egan, Gregor Matvos and Amit Seru
Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details
Egan, Mark, Gregor Matvos, and Amit Seru. "The Problem of Good Conduct Among Financial Advisers." Journal of Economic Perspectives 38, no. 4 (Fall 2024): 193–210.
- 2025
- Working Paper
Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships
By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what
is the nature and depth of these relationships among actual users, and can company actions
influence these dynamics? We find that active users of the US-based AI... View Details
De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
- 2024
- Working Paper
Changing Perceptions and Post-Pandemic Monetary Policy
By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam
We document that the Fed’s perceived monetary policy response to inflation shifted materially over the post-pandemic period. In forward-looking policy rules estimated from surveys of macroeconomic forecasters, the inflation coefficient rose significantly after liftoff... View Details
Bauer, Michael D., Carolin Pflueger, and Adi Sunderam. "Changing Perceptions and Post-Pandemic Monetary Policy." Working Paper, September 2024.
- 2024
- Working Paper
Immodest Victims: Victims Who Broadcast Their Victimization Are Seen as Less Morally Virtuous
By: Nathan Dhaliwal, Jillian J. Jordan, Anoushka Kiyawat and Pat Barclay
How do people evaluate victims who advertise their victim status? Because such broadcasting can elicit sympathy and support, we propose that declining to broadcast serves as a costly act of modesty: one is withholding a fact about oneself that could garner resources... View Details
Dhaliwal, Nathan, Jillian J. Jordan, Anoushka Kiyawat, and Pat Barclay. "Immodest Victims: Victims Who Broadcast Their Victimization Are Seen as Less Morally Virtuous." Working Paper, August 2024.
- August 20, 2024
- Article
Sexual Assault Victims Face a Penalty for Adjacent Consent
By: Jillian J. Jordan and Roseanna Sommers
Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
Jordan, Jillian J., and Roseanna Sommers. "Sexual Assault Victims Face a Penalty for Adjacent Consent." Proceedings of the National Academy of Sciences 121, no. 34 (August 20, 2024).
- July 2024
- Article
A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior
By: Katherine B. Coffman, Paola Ugalde Araya and Basit Zafar
Many decisions—such as what educational or career path to pursue—are dynamic in nature, with individuals receiving feedback at one point in time and making decisions later. Using a controlled experiment, with two sessions one week apart, we analyze the dynamic effects... View Details
Keywords: Feedback; Beliefs; Stereotypes; Self-assessment; Gender Gap; Gender; Equality and Inequality; Perception; Decision Choices and Conditions
Coffman, Katherine B., Paola Ugalde Araya, and Basit Zafar. "A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior." Economic Inquiry 62, no. 3 (July 2024): 957–983.
- July, 2024
- Article
Consumer Protection in an Online World: An Analysis of Occupational Licensing
By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." American Economic Journal: Applied Economics 16, no. 3 (July, 2024): 549–579.
- July 1, 2024
- Article
Research: Speed Matters When Companies Respond to Social Issues
By: Alison Wood Brooks, Jimin Nam, Maya Balakrishnan and Julian De Freitas
Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research shows that timing matters: consumers perceive a relationship between speed and authenticity, and discount... View Details
Brooks, Alison Wood, Jimin Nam, Maya Balakrishnan, and Julian De Freitas. "Research: Speed Matters When Companies Respond to Social Issues." Harvard Business Review (website) (July 1, 2024).
- June 2024
- Article
Stereotypes and Belief Updating
By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the... View Details
Keywords: Beliefs; Stereotypes; Self-assessment; Performance Evaluation; Gender; Cognition and Thinking; Perception; Knowledge Sharing
Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Journal of the European Economic Association 22, no. 3 (June 2024): 1011–1054.
- June 2024
- Article
The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity
By: Devon Proudfoot, Zachariah Berry, Edward H. Chang and Min B. Kay
Despite mixed evidence for the relationship between demographic diversity and creativity, we propose that observers hold a lay belief that demographic diversity increases creativity and apply this lay belief in judgments about teams and their creative work. Across... View Details
Proudfoot, Devon, Zachariah Berry, Edward H. Chang, and Min B. Kay. "The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity." Management Science 70, no. 6 (June 2024): 3879–3901.