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- June 8, 2022
- Article
How to Have Better Dreams and Better Sleep
By: Robin Abrahams and Boris Groysberg
Increasingly, leaders are coming to understand the importance of sleep for physical and mental wellbeing—but nightmares and bad dreams destroy sleep quality. The good news? It's more possible than most people realize to reduce nightmares and have better dreams. View Details
Abrahams, Robin, and Boris Groysberg. "How to Have Better Dreams and Better Sleep." Newsweek (June 8, 2022).
- Research Summary
Sleep
Most people spend about a quarter to a third of their lives sleeping. For an activity that is such a large part of our lives, we know very little about it. Dr. Bos is working together with the Center for Sleep and Cognition at the Harvard Medical School to investigate... View Details
- January 2017
- Article
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice
By: Uma R. Karmarkar, Baba Shiv and Rebecca M.C. Spencer
Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we... View Details
Keywords: Decision Making; Choice; Sleep; Choice Sets; Confidence; Consumer Psychology; Consumer Preferences; Decision Choices and Conditions; Consumer Behavior
Karmarkar, Uma R., Baba Shiv, and Rebecca M.C. Spencer. "Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice." Journal of Behavioral Decision Making 30, no. 1 (January 2017): 70–79.
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details
Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)
- April 2025
- Teaching Note
Grand Seiko—The Sleeping Lion
By: Rohit Deshpandé and Sarah Sasso
Teaching Note for HBS Case No. 525-035. View Details
- November 2024
- Case
Grand Seiko—The Sleeping Lion
By: Rohit Deshpandé, Nobuo Sato and Akiko Kanno
In 2024, Akio Naito, President of Seiko Watch Corporation, reflected on the global expansion of Grand Seiko, the company’s luxury watch brand. Originally created more than 60 years ago as the luxury model of Seiko watches in Japan, Grand Seiko struggled to... View Details
Deshpandé, Rohit, Nobuo Sato, and Akiko Kanno. "Grand Seiko—The Sleeping Lion." Harvard Business School Case 525-035, November 2024.
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an organization's culture; the other half is its operating norms—the way... View Details
Keywords: by Bill George
- April 12, 2004
- Article
Waking Up a Sleeping Company
By: William W. George
Keywords: Business Ventures
George, William W. "Waking Up a Sleeping Company." Harvard Business School Working Knowledge (April 12, 2004).
- September 17, 2012
- Article
Stop Sleeping With Your Smartphone!
By: Nancy F. Koehn
Koehn, Nancy F. "Stop Sleeping With Your Smartphone!" Leadership Forum (September 17, 2012).
- January 1994
- Exercise
Walt Disney Company's Sleeping Beauty Bonds
Walt Disney Co. issues a 100-year bond. This case describes the terms of the bond and immediate capital market reaction. View Details
Baldwin, Carliss Y. "Walt Disney Company's Sleeping Beauty Bonds." Harvard Business School Exercise 294-034, January 1994.
- January 1994 (Revised July 2000)
- Exercise
Walt Disney Company's Sleeping Beauty Bonds--Duration Analysis
Walt Disney Co. issues a 100-year bond. This case describes the terms of the bond and immediate capital market reaction. View Details
Baldwin, Carliss Y. "Walt Disney Company's Sleeping Beauty Bonds--Duration Analysis." Harvard Business School Exercise 294-038, January 1994. (Revised July 2000.)
- August 2021 (Revised November 2021)
- Case
The NCB Capital Turnaround: Waking the Sleeping Giant
By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
The case opens in 2019, five years after, Sarah Al Suhaimi, CEO of NCB Capital (NCBC), the investment arm of Saudi’s largest bank, NCB, took the helm. Having successfully turned the business to make it the market leader, she was contemplating her next steps as... View Details
Keywords: Turnaround; Investment Banking; Financial Institutions; Change Management; Leadership; Business Model; Strategy; Business and Stakeholder Relations; Management Teams; Asset Management; Growth and Development Strategy; Saudi Arabia
Sucher, Sandra J., Gamze Yucaoglu, Shalene Gupta, and Fares Khrais. "The NCB Capital Turnaround: Waking the Sleeping Giant." Harvard Business School Case 322-043, August 2021. (Revised November 2021.)
- November 2021
- Teaching Note
The NCB Capital Turnaround: Waking the Sleeping Giant
By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
- February 2025
- Case
Dreaming Big: Calm Considers Spinning Off Its Sleep Experience
- June 2017 (Revised July 2020)
- Teaching Note
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
Teaching Note for HBS No. 517-042. View Details
- 27 Jan 2011 - 29 Jan 2011
- Conference Presentation
Good Morning Creativity: Odor Cue Triggers Creativity-related Processes during Sleep
Keywords: Creativity
Ritter, Simone M., Madelijn Strick, Maarten W. Bos, Rick B. Van Baaren, and Ap Dijksterhuis. "Good Morning Creativity: Odor Cue Triggers Creativity-related Processes during Sleep." Paper presented at the 12th Society for Personality and Social Psychology Annual Meeting, San Antonio, TX, January 27–29, 2011.
- December 2022
- Supplement
Casper Sleep Inc. (B): Strategy Evolution 2015 - 21
By: Robert J. Dolan
Dolan, Robert J. "Casper Sleep Inc. (B): Strategy Evolution 2015 - 21." Harvard Business School Supplement 523-049, December 2022.
- May 16, 2011
- Blog Post
A Counter-Intuitive Approach to Making Complex Decisions
By: Maarten Bos and Amy Cuddy
Bos, Maarten, and Amy Cuddy. "A Counter-Intuitive Approach to Making Complex Decisions." Harvard Business Review Blogs (May 16, 2011). http://blogs.hbr.org/2011/05/a-counter-intuitive-approach-t/.
- November 9, 2023
- Article
How to Build a Life: Sleep More and Be Happier
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Sleep More and Be Happier." The Atlantic (November 9, 2023).
- June 2008
- Supplement